Sr Manager, Oncology Product Marketing

5 - 7 years experience  •  Biotech/Pharma

Salary depends on experience
Posted on 02/22/18
San Diego, CA
5 - 7 years experience
Biotech/Pharma
Salary depends on experience
Posted on 02/22/18

The (Sr) Manager, Oncology Product Marketing is responsible for managing and driving the global marketing activities for Illumina’s portfolio in Oncology. This role will include building outbound marketing strategies, prioritize suggested activities and drive efforts aligned to the company strategy for tumor profiling for therapy assignment and monitoring. The role will include coordination with all global regions and requires deep understanding of regional differences and healthcare systems. The successful candidate will be an independent, seasoned veteran who can creatively lead cross-functional programs while building best-in-class marketing capabilities in a novel space. This is a fantastic opportunity for a self-motivated leader to join a team leading the way for Illumina and Genomics in the clinical oncology market.

Tasks and Responsibilities

  • Develops and executes global marketing strategy; partners with Market Development, Market Access, and Regional Marketing teams to lay the foundation for new product entries and to manage current and emerging oncology portfolio aligned for the centralized testing market (academic medical center, reference laboratory)
  • Responsible for global coordination of marketing activities in alignment to strategy to achieve and exceed key business objectives in collaboration with cross-functional team across the organization
  • Partners withinternal and external agency teams to develop marketing content (campaigns, positioning, messaging, etc.)
  • Collaborates deeply with product management team to collect VOC, influence product design inputs, and to develop and execute launch strategy and contribute to the long-term product and market strategy for oncology segment
  • Builds close relationships with key customers, thought leaders, and industry influencers to stay abreast of emerging market trends and regulatory guidance
  • Collaboratively works with leadership team and functional management to drive the business strategy
  • Responsible to drive and track of relevant business metrics including leads, forecast, revenue, installation base and growth targets
  • Works in tandem with sales organization to ensure alignment of sales strategy, value messaging, and tactics

PreferredEducational Background

• Bachelor’s degreerequired; MBA not necessary but strongly preferred. Masters or PhD a plus.

Preferred Experiential Background

  • Must have at least 5years of clinical product marketingexperience
  • Must have designed the strategy for, and lead the execution of successful marketing programs and global clinical product launches, with a focus on the oncology segment and/or lab developed/ centralized test
  • Must have experience marketing to centralized test laboratories (academic medical center, reference laboratory) and health care providers across global markets
  • Must have strong analytical skills and ability to tie detailed analysis to business strategy
  • Must have demonstrated effective collaboration in matrixed or highly cross-functional business settings
  • Must have demonstrated track record of delivering effective and strategic marketing plans for products on market
  • Experience with NGS markets, companion diagnostics, and/or diagnostics product lines is strongly preferred
  • Location at San Diego HQ is strongly preferred

12363-JOB

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