General Description We’re searching for a Sr Manager New Customer Acquisition Marketing to join the Demand Generation Business Organization group at Samsung Electronics America. This position will be based in Ridgefield Park, NJ. You will be responsible for developing and implementing winning breakthrough marketing programs designed to grow adoption of Samsung mobile phones in the U.S. Specifically. You will be responsible for delivering new customer unit and revenue targets through integrated marketing campaigns including mass media, direct marketing and promotional activities in direct-to-consumer channels, and in partnership with key leads across all otherchannels.
Essential Duties and Responsibilities:
•Develop comprehensive Marketing programs to target, message and drive sales among non-Samsung mobile users •Develop segment value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers and competitors •Provide strategic direction to creative development, partner with marketing services to bring customer-facing programs to market •Assure consistent segment marketing messages across channels and tactics •Interface with account teams marketing, retail, marketing communications, and public relations teams. •Maintain close and frequent working relationship with account teams, product management, and SEA marketing services to optimize sell thru initiatives. •Support request for market knowledge and customer presentations •Understand and analyze data to evaluate aggregate and individual marketing programs - such as ROI, sales lift, etc. •Work collaboratively with customers to understand their strategies and provide shopper insights expertise/recommendations that maximize category sales & profitability •Manage market development funds including above the line and below the line budgeting for the categories.
•Minimum of a Bachelor’s Degree in Marketing, Communications, Advertising or related field. MBA strongly preferred. •10-12years’ work experience with a minimum of 5-8years’ experience in product marketing or related area. •Understands, experience with and ability to apply consumer insights analytic fundamentals (retail scanning, category insights data, brand-specific qualitative/quantitative research) to diagnose issues and opportunities •Brand marketing fundamentals (consumer/shopper, equity/products, go to market) and in particular, the ability to identify and translate specific consumer and shopper insights, and broader category insights, into a single minded strategy and action plan that deliver on specific growth objectives and goals •Solid customer relationship skills. Direct retail or carrier marketing experience a plus. •Experiencing leading and working with marketing agencies to deliver integrated marketing plans, initiatives and promotions •Highly organized/detail oriented with ability to manage multiple priorities •Experience in budget management and tracking. •Experience in developing marketing and sales presentations, using Word, Excel and PowerPoint.
Necessary Skills / Attributes
Develop and maintain excellent working relationships with all appropriate levels within and outside the company. Plan, organize, and prioritize multiple assignments and projects. Read and interpret marketing documents, media materials, and contracts (or related documents) based on corporate legal and marketing standards and philosophy. Demonstrated competency in both oral and written communication modes for internal and external personnel at all levels, especially in the sales and marketing, logistical, or financial areas of clients, prospects, and company. Superior level of collateral development and project management skills, including the ability to prepare written plans and schedules, identify objectives, create promotional materials, coordinate and direct project teams, manage creative developers, select and control printing and production resources, and manage budgets. Work independently and in a team environment in order to achieve personal and team goals and complete assignments within established time frames. Ability to negotiate on behalf of function to come to agreement by managing communications through discussions and compromise; issues are short-term operational and medium-term tactical or limited strategic nature.