General Description We’re searching for a Sr. Manager, Marketing Performance & Budget Management to join the Demand Generation Business Organization group at Samsung Electronics America. This position will be based in Ridgefield Park, NJ. The Mobile Demand Generation leadership team is hiring for the Strategy and Planning team!
This role will report directly to the Sr. Director, Strategy & Planning. Critical KPIs include enhancing customer segmentation & targeting; driving sales for product launch; improving customer acquisition, upgrade and retention across all channels with precision marketing (CDM); improving marketing efficiency and helping us enhance our world class team.
•Leverage data/analytics to continuously improve and make sound business decisions •Work closely with business groups to deliver programs •Proactively identify and resolve issues that may impair the organization’s ability to meet its strategic, financial and technical goals •Share best practices across cross-functional teams •Stay on top of industry trends and best practices in Performance Marketing •Establish KPI's for all efforts •Ensure proper tagging for all campaigns to track performance across platforms •Develop and present performance reports that show success for all initiatives against the KPI's •Make optimization recommendations and strategic recommendations based on performance of campaigns and marketplace trends.
•BA Degree required, MBA a plus •Requires 8-10 years of directly related experience •Digital marking experience required •Experience analyzing campaign performance •Experience with web technologies •Intellectually curious and have the hunger to proactively and independently identify the opportunities where you can drive the most impact for the business •Highly organized/detail oriented with ability to manage multiple priorities •Experience using Word, Excel and PowerPoint. •A passion for technology •Experience at top Technology or CPG company preferable Desired Education