Sr Manager, Marketing ( Fluad )

8 - 10 years experience  •  Medical Devices & Diagnostics

Salary depends on experience
Posted on 02/18/18
Summit, NJ
8 - 10 years experience
Medical Devices & Diagnostics
Salary depends on experience
Posted on 02/18/18

Job Description

  • Build brand plan and articulate strategic imperatives to deliver brand, including key brand messages and communications strategy for major stakeholders (physicians, pharmacists, patients, payors, KOLs)
  • Develop/validate a differentiated and market research-based brand positioning that supports strategy and priority segments
  • Develop and optimize marketing mix, communication delivery vehicles for key stakeholders given brand objectives
  • Develop compelling and innovative branded/non-branded physician/patient programs to build compliance and persistency
  • With Medical Affairs, develop KOLs and/or national/regional advocates for the brand and coordinate participation in advisory boards and speaker development programs, as needed
  • Develop and execute against key promotional/marketing materials and obtain approval through appropriate copy-clearance committees; ensure full compliance as outlined by the Seqirus SOP on promotional materials
  • Lead tactical interactions with the advertising agency of record and multiple other vendors, provide feedback on copy and creatives consistent with the brand promise and strategy
  • Collaborate with Global Commercial Development on critical brand issues and align as appropriate to the global brand strategy
  • Monitor short and long-term market trends that impact brand and continuously identify opportunities and gaps to feed into the strategic and tactical brand plans
  • Drive appropriate market research (e.g., IMS, market reports, ATUs) or advisory boards to close knowledge gaps, inform strategic direction, anticipate customer needs and take action to meet them in advance
  • Develop KPIs and measure impact of programs on revenue (ROI) and other objectives
  • Function as content expert on market dynamics, disease area and competitor activities for the assigned brand
  • Lead the marketing plan development for the assigned brand and ensure successful execution in the market

Lead the marketing plan development for the assigned brand and ensure successful execution in the market

  • Build brand plan and articulate strategic imperatives to deliver brand, including key brand messages and communications strategy for major stakeholders (physicians, pharmacists, patients, payors, KOLs)
  • Develop/validate a differentiated and market research-based brand positioning that supports strategy and priority segments
  • Develop and optimize marketing mix, communication delivery vehicles for key stakeholders given brand objectives
  • Develop compelling and innovative branded/non-branded physician/patient programs to build compliance and persistency
  • With Medical Affairs, develop KOLs and/or national/regional advocates for the brand and coordinate participation in advisory boards and speaker development programs, as needed
  • Develop and execute against key promotional/marketing materials and obtain approval through appropriate copy-clearance committees; ensure full compliance as outlined by the Seqirus SOP on promotional materials
  • Lead tactical interactions with the advertising agency of record and multiple other vendors, provide feedback on copy and creatives consistent with the brand promise and strategy
  • Collaborate with Global Commercial Development on critical brand issues and align as appropriate to the global brand strategy
  • Monitor short and long-term market trends that impact brand and continuously identify opportunities and gaps to feed into the strategic and tactical brand plans
  • Drive appropriate market research (e.g., IMS, market reports, ATUs) or advisory boards to close knowledge gaps, inform strategic direction, anticipate customer needs and take action to meet them in advance
  • Develop KPIs and measure impact of programs on revenue (ROI) and other objectives
  • Function as content expert on market dynamics, disease area and competitor activities for the assigned brand

Support other brands in the portfolio and related marketing tasks and activities

  • Contribute in the development and execution of portfolio-based programs
  • Identify new growth opportunities and programs, propose “big ideas” to be discussed with the broader team
  • Deliver oral and written communications, develop and make presentations to commercial management, the sales force, and otherinternal groups, as requested
  • Support all aspects of budget management for assigned brand
  • Partner with Finance to ensure timely and accurate spend updates and accruals
  • Ensure compliance to Procurement policies of external agencies, including Master Services Agreements
  • Participate in financial and brand planning activities for team
  • Provide input in building an accurate sale forecast, good understanding of risk sensitivity evaluations
  • Provide input in pricing strategy discussions with good understanding of accounting and financial principles

Minimum Requirements:

  • Bachelor’s Degreerequired, preferably in Life Sciences or Business/Marketing. MBA preferred.
  • At least 7 years working experience in Commercial in the pharmaceutical industry
  • At least 5 years working on a Brand Team or Global Marketing
  • Vaccines marketing, sales, sales training, sales operations experiencepreferred
  • Market access, Reimbursement, and Marketing/sales operations experience a plus
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