Sr. Manager, Integrated Planning

Company Description

Merkle is a technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

Job Description

The Senior Manager, Integrated Planning, leads a team of media planners and overseeing the development of integrated media strategies for one or more clients. You will manage campaigns and ensure their success based on an understanding of media channels and consumer behavior. This is a remote role reporting into a director.

Main Responsibilities:

• Manage a team of 2 or more media planners, providing mentorship and guidance.
• Develop and present integrated media plans and strategies to clients.
• Ensure campaign delivery, performance, and optimization.
• Foster strong relationships with media partners.
• Manage day-to-day client communications and contribute to overall agency relationship development
• Monitor industry trends and identify growth opportunities.
• Accountable for all operational aspects of the media campaign process including trafficking, budget management, media actualization, and creative asset management.
• Lead collaboration with cross-functional teams to ensure campaign success.

Qualifications

• 4+ years of media planning experience.
• Experience with team management.
• Experience managing successful media campaigns.
• Hands on experience developing media plans and recommendations across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT) and traditional (TV, Print, OOH)
• Experience in media planning tools and software (Comscore, Nielsen, Kantar, ad server trafficking, etc.)
• Client-facing and communication skills.
• Strategic thinking and problem-solving abilities.

Additional Information

What you get:

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Agile hybrid work environment
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is $78,000 - $126,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

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About dentsu
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society .

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.