General Description We’re searching for a Sr. Manager, Integrated Marketing to join the Demand Generation Business Organization group at Samsung Electronics America. This position will be based in Ridgefield Park, NJ. The Mobile Demand Gen leadership team is hiring for the Strategy and Planning team! This role will report directly to the Sr. Director, Strategy & Planning. Critical KPIs include enhancing customer segmentation & targeting; driving sales for product launch; improving customer acquisition, upgrade and retention across all channels with precision marketing (CDM); improving marketing efficiency and helping us enhance our world class team.
•Plan, manage, execute and report on multi-channel campaigns that increase brand awareness, drive demand and provide customer insight around specified target accounts •Ensures all internal stakeholders are kept informed about relevant marketing activities •Align business and marketing programs, including shopper and customer marketing initiatives and all go to market activities for the category •Execute and track programs that drive results and manage all aspects of market development funds •Work closely with internal teams to leverage a combination of strategic market and customer insight, competitive understanding and compelling campaigns to develop differentiated value propositions that build SEA’s brand in its specific target markets •Work closely with analytics teams •Identify and integrate social platforms to drive campaigns •Measure marketing effectiveness, ROI, and performance
•BA Degree required, MBA a plus •Requires 8-10 years of directly related experience •Experience working in high technology sales environment •Prior experience in Mobile or Mobile subscriber product management and business planning fields •Experience with web technologies •Intellectually curious and have the hunger to proactively and independently identify the opportunities where you can drive the most impact for the business •Highly organized/detail oriented with ability to manage multiple priorities •Experience using Word, Excel and PowerPoint. •A passion for technology •Experience at top Technology or CPG company preferable Desired Education