Sr. Manager, Global Campaign Management

8 - 10 years experience  • 

Salary depends on experience
Posted on 03/27/18
8 - 10 years experience
Salary depends on experience
Posted on 03/27/18

Roles/ Responsibilities

  • Develop and execute measurable demand creation programs that drive Corporate Solutions (CS) revenue through sales
  • Work with product/service marketing to establish a common campaign framework for the global CS marketing community to leverage (goal is to develop the “80% solution”). Partner with this team to identify audience requirements and provide insight into what is and isn’t working to drive future requirements
  • Partner with key CS marketing functions as they fulfill the programs that compromise a campaign (reputation, demand creation, sales enablement, market intelligence), and the tactics that comprise these programs.
  • Act as an ombudsman for questions on campaign priorities, responsibilities, resources and timing
  • Collaborates with the Demand Center and/or Field Marketing teams to ensure a cohesive creation, execution and testing / optimization strategy exists to increase engagement
  • Work with Marketing Operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds
  • Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokers
  • Manage and grow a team focused on specific campaign disciplines including marketing automation, events, program management and digital marketing. Work collaboratively with and influence the marketing organizational design and processes to drive effective integrated sales and marketing strategy and tactics.
  • Document the responsibilities of various functions during the campaign planning and execution lifecycle
  • Juggle multiple projects in a dynamic, high-pressure environment
  • Manage and adhere to campaignbudget

Job Description (continued)

Organizational Interlocks

  • Corporate and Markets Marketing
  • Teleprospecting/business development (in-house or outsourced)
  • Sales and Account Management
  • Product/service  marketing
  • Marketing operations
  • Web/digital marketing
  • Corporate communications and content
  • Regional marketing and sales

  Technologies Supporting the Role

  • Marketing automation
  • CRM MSD 365
  • Web content management team
  • Web analytics

Success Metrics

  • Campaign impact on pipeline and revenue
  • Achievement of individual program goals
  • Achievement of tactical goals
  • Campaign project performance (planning accuracy and adherence to plan)
  • Budget control
  • Stakeholder satisfaction

Typical Compensation Structure

  • Consists of both a base salary and variable component

Education

  • BA or BS degree
  • MBA in marketing or related business degree strongly preferred

Background/ Experience

  • 7 - 10 years of b-to-b demand creation experience
  • 3 – 5 years of b-to-b digital/inbound marketing including content marketing, content syndication ability to leverage social media to seed demand and search engine optimization/search engine marketing (SEO/SEM)
  • CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
  • Customer- and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
  • Experience creating and implementing proven successful demand creation and lead nurturing programs
  • Team player with cross-functional project leadership skills, collaboration
  • Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements
  • History of budget management

REQ4093

Not the right job?
Join Ladders to find it.
With a free Ladders account, you can find the best jobs for you and be found by over 20,0000 recruiters.