Sr. Manager, Emerging Markets New Products

Baxter International   •  

Deerfield, IL

5 - 7 years

Posted 215 days ago

This job is no longer available.

Description
The New Product Sr. Manager will own the Innovation Strategy and the development of New Products pipeline for emerging markets. This person will be the commercial leader , on the Global Marketing Innovation Team, with decision making authority in assessing the needs of the market, defining product requirements, closely working with R&D, RA, CA and MA.  Will also work with the Business Model Innovation team to find comprehensive solutions of Product + Business model to ensure we maximize the in market impact for our partners, patients and Baxter.
 
Responsibilites
•Define new product development needs versus unmet market opportunities
•Built Target Product Profiles and Multi-Generational Product Plans
•Set pricing strategies
•Build Business Cases
•Set the product roadmap and lifecycle management
•Master and lead the New Product Development Process
•Develop global product launch plans including go-to-market strategies
•Build Global Evidence Generation Strategies
•Oversee KOL development
•Define market development strategy and identification of key adoption barriers
•Collaborate with R&D, Clinical, Market Access, Regulatory and Global Commercial Marketing

Metrics
•Time to product standard of care
•Time to peak sales
•Global sales growth
    -Share
    -Revenue
    -Market expansion
•Market share
•Vitality index
•Launch milestones
•Pipeline Valuation
Key Competencies
•Market strategy (High)
•Product Development (High)
•Barriers to Market Adoption (High)
•Value Proposition (High)
•Branding (High)
•Portfolio Management (High)
•Qualitative Analysis (High)
•Market research (High)

Qualifications

 

BS/BA required with five to eight years experience in marketing

MBA strongly preferred. Healthcare/pharma industry experience is a benefit.