( Sr. ) Manager - Ecommerce

Confidential Company  •  New York, NY

5 - 7 years experience  •  Apparel & Footwear

Salary depends on experience
Posted on 02/21/18
Confidential Company
New York, NY
5 - 7 years experience
Apparel & Footwear
Salary depends on experience
Posted on 02/21/18

Duties/Responsibilities:

  • Understand and optimize paths with the goal of increasing sales, profit & conversion
  • Build and deliver annual promo calendar based off product mix, promo dollars, inventory and assortment growth
  • Collaborate with merchants and marketing to determine overarching business strategies
  • Deliver analysis of different product/marketing campaigns with ecommerce lead and brand manager and strategize on how to optimize future efforts.
  • Conduct weekly, monthly and quarterly business analysis for Sales, Site & Marketing; looking at high level of key KPIs within each of these functions.
  • Organize e-Merchandise planning and comp review meetings to clearly adapt the web strategy to the brand positioning and how to translate to optimized website performance.
  • Lead strategy to track web results and trends with e-Merchandising team.
  • Work on competitor benchmarking.
  • High level understanding of inventory, merchandising, and marketing planning partnership functions.
  • Maintain core understanding of traffic driving programs & key performance indicators by channel including: SEM, social, affiliates, display and email marketing.

Minimum Qualifications:

  • Bachelor’s degree, Master’s a plus
  • 6-8 years e-merchandising/buying/ecommerce experience and thorough understanding of online retailing
  • 2-3 years of direct management experience
  • Strong trend awareness, branding knowledge and interest in fashion industry
  • High level of day to day business acumen
  • Strong analytic skills
  • Knowledge of web design and usability
  • Demonstrated presentation, verbal and written skills

570-067

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