Create a content marketing function for 7-11 to use content to reach out to prospects and customers. All content forms like blogs, articles, video, infographics are under the purview of this role.
- Establishing a leading edge Content Marketing function that is responsible for producing awesome content, measuring its effectiveness and delivering business value in the form of customer acquisition and awareness
- Lead a team to create strategy for not just curating content but also marketing it across multiple channels, maintaining a content calendar and ensuring content conveys our brand voice.
- Work with multiple teams including Tech to create the content marketing technology stack
- Manage strategy, process and execution of all creatives for marketing campaigns including email, social and otherdigitalchannels
- Create a culture of test and learn and experimentation with various aspects of creative design and messages
- Partner with internal brand marketing team and provide guidance and input into their activities, guiding them toward meeting revenue goals
- Education: Bachelors/4 Yr Degree; MBA preferred
- Experience: 10, Digital marketing, paid channel, SEM, Social, Display.
- Excel, Microsoft Project.
- SQL, Data analysis.
- CMS, DAM.