Sr Manager, Digital Content Marketing

7Eleven   •  

Irving, TX

8 - 10 years

Posted 241 days ago

This job is no longer available.

Overview

Create a content marketing function for 7-11 to use content to reach out to prospects and customers. All content forms like blogs, articles, video, infographics are under the purview of this role.

Responsibilities

  • Establishing a leading edge Content Marketing function that is responsible for producing awesome content, measuring its effectiveness and delivering business value in the form of customer acquisition and awareness
  • Lead a team to create strategy for not just curating content but also marketing it across multiple channels, maintaining a content calendar and ensuring content conveys our brand voice.
  • Work with multiple teams including Tech to create the content marketing technology stack
  • Manage strategy, process and execution of all creatives for marketing campaigns including email, social and otherdigitalchannels
  • Create a culture of test and learn and experimentation with various aspects of creative design and messages
  • Partner with internal brand marketing team and provide guidance and input into their activities, guiding them toward meeting revenue goals

Qualifications

  • Education: Bachelors/4 Yr Degree; MBA preferred
  • Experience: 10, Digital marketing, paid channel, SEM, Social, Display.
  • Excel, Microsoft Project.
  • SQL, Data analysis.
  • Marketingtechnology.
  • CMS, DAM.

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