Sr. Manager Digital Analytics/Insights in Toronto, ON

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Industry:

Media   •  

5 - 7 years

Posted 7 weeks ago

Job Description

The Digital Analytics/Insights Senior Analyst will be responsible for working with internal audiences across the enterprise to identify digital key performance indicators; analyze, understand, and communicate performance trends and optimization recommendations; and provide insights and data stories to help accelerate the success of digital strategies and tactics.

Responsibilities

  • Collect business requirements and ask probing questions to fully understand business needs and how they relate to key performance measurements.
  • Collaborate with business segments on performance targets for campaigns and "always on" digital tactics, and provide reports on results vs. targets and optimization recommendations
  • Advocate for highest impact needs, help develop the business case, and provide inputs for ROI analysis
  • Collaborate with business segments on "telling the story" of digital performance and behaviors, and assist with presentation creation and delivery
  • Create, maintain, and interpret dashboards and reports, including long-term trends, campaign and/or page performance, and customer segments
  • Use web analytics data to recognize patterns and trends to understand visitor behavior and identify improvement opportunities
  • Monitor the integrity of all web analytics data, working with platform owners to correct data collection issues where necessary

Qualifications

  • 5-7 years of digital marketing experience required
  • Attention to detail in reporting and analysis required
  • Expert knowledge of Adobe Analytics and Excel with willingness to learn additional software systems
  • Experience with Tableau and Alteryx or similar tools
  • Experience with analyzing digital media, email, and CRM data

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.