$200K — $250K *
The Business Marketing Specialist (BMS) – COPD Solutions & Ventilation Services will have two primary functions- leading in the development of respiratory Care Pathway solutions f and marketing of Ventilation Services throughout the Respiratory Business. These will be equal responsibilities; to bring new solutions to life, and to manage the growth of existing services.
In the first focus, the BMS will lead the development, positioning and messaging of Care Pathway solutions into the NA market. The primary responsibility of the BMS is to understand and anticipate customers’ needs and strategically position Sleep and Respiratory Care (SRC) Care Pathways products/solutions to generate demand for the field sales organization. The first pathway to be developed will be for COPD. He/she enables the Business & Market Collaboration (BMC) to act on market specific customer insights and competitor strategies as inputs into product/solutions’ development (structure, features and economic benefits).
In the second focus, the BMS will support marketing of Ventilation Services in both the home and hospital settings. In the home setting, we offer services to support home ventilation therapy, either engaging patients or supporting operations for Durable Medical Equipment distributors (DME)s. In the hospital or facility market, we offer service programs for ventilator products. In this role the BMS will own marketing plan development, demand generation, and communication of service programs to the Home and Hospital sales teams. The BMS will closely align and partner with the Home and Hospital Ventilation Business Marketing Managers, who manage marketing for the products around which the services are designed.
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You are a part of
The Sleep and Respiratory Care business and part of the NA SRC Marketing team and directly report to the Head of Marketing, NA SRC. Our business is becoming a truly digital business, utilizing products, services and data to meet the increasing needs of its customers, whilst growing its geographical footprint. You will be in a leading role to drive this change, working across the end-to-end value chain. The role offers an attractive balance of strategic thinking and hands-on activity, allowing you to own and shape this new category.
To succeed in this role, you should have the following skills and experience
Valid through: 10/29/2020
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