The Sr. Manager of Consumer Insights will help shape key business questions, impact long-term innovation, design our learning agenda, drive our annual strategic plans and be a relentless advocate for the consumer across the SodaStream organization.
KEY ACCOUNTABILITIES & RESPONSIBILITIES:
- Drive long term, consumer based strategic recommendations for the business by designing comprehensive research agendas:
- Design research plans against business objectives, timelines and budget
- Support the sales team in identification and development of business priorities, providing insights and perspectives in the development of business strategy
- Present learning and insights as a basis for strategic decision making. Provides the team with the insights required to develop strategies and annual operating plans across the marketing mix (brand, promotions, packs, distribution channels, consumer targets etc)
- Manage supp