Sr Manager, Category Strategic Advisory

5 - 7 years experience  •  Food & Beverages

Salary depends on experience
Posted on 06/19/18
San Ramon, CA
5 - 7 years experience
Food & Beverages
Salary depends on experience
Posted on 06/19/18

Function Specific Activities:

Serve as a primary Category Strategic Advisor for Albertsons Companies to collaborate with NRS Sales to deliver best in class insights to drive customer growth. Employ total channel and beverage category strategic thinking by leveraging unique insights from syndicated and shopper card data, as well as other industry sources.

Actively influence customer and system decision making with fact-based and category-centric thought leadership.  Own direct relationships with customer to collaboratively build strategies and tactics designed for future category growth.

  • Focus on retailer category development while also partnering closely with Sales to support development on sales strategy which will win in the marketplace
  • Provide leadership & continued stewardship for retailer's beverage categories (Sparkling and Still)
  • Recommend space opportunities and risks for the beverage category
  • Identify and articulate opportunities as part of the annual customer category situation assessment process
  • Be the industry, channel & category subject matter expert to facilitate retailers' choice to select Coca-Cola as their key strategic partner
  • Collaborate with Sales, Shopper Insights, Space Strategy, Channel Strategy and Development, and Decision Support to deliver work focused becoming our customers most valued supplier

Functional Skills

  • Deliver impartial and objective total store and beverage solutions for the retailer by providing differentiated, timely, relevant, and actionable insights
  • Prepare and make presentations to internal and external audiences that include market and industry trends, SWOT, competitive review, assortment, and category reviews
  • Lead the delivery of the shopper insights facts & proposed action to the customer.
  • Lead the delivery of space strategy plans (including recommended schematics & points of availability) & proposed action to the customer.
  • Influence key system Sales and Category resources to deploy Coca-Cola collaborative business planning practices effectively.
  • Provide business situation assessment, opportunity identification and support joint business plan objectives using analytical tools: Nielsen/IRI syndicated & panel, shopper card, Infoscout, iSHOP, internal proprietary data as well as industry sources to generate actionable insights that will help Coca-Cola drive category insights with retailer partners

Minimum:

  • Bachelor's degree
  • 5+ years in CPG industry and retail customer experience (manufacturer, retailer, or distributor)
  • Proficiency in at least one of the following areas: Category / Space Management, Shopper Insights
  • Advanced analytical capability
  • Strong working knowledge of syndicated data (e.g., Nielsen)
  • Advanced Microsoft Office Suite skills
  • Proven oral and written communication, story-telling, and influencing skills
  • Ability to manage and prioritize multiple projects and assignments
  • Ability to link category leadership strategies to customer strategies

Preferred Skills:

  • MBA or other Masters
  • 8-10+ years in CPG industry and retail customer experience (manufacturer, retailer, or distributor)
  • Proficiency in at least one of the following areas: Category / Space Management, Shopper Insights
  • Advanced analytical capability & strong working knowledge of syndicated data (Nielsen/IRI)
  • Advanced Microsoft Office Suite skills
  • Proven oral and written communication, story-telling, and influencing skills
  • Ability to manage and prioritize multiple projects and assignments
  • Specific capability with customer level data (EYC or other shopper card data)

 

Job ID: R-12195

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