Sr / Manager ASIC Platform Marketing

8 - 10 years experience  • 

Salary depends on experience
Posted on 03/21/18
San Jose, CA
8 - 10 years experience
Salary depends on experience
Posted on 03/21/18

This position will have marketing and business responsibility for promoting eSilicon’s ASIC platforms as well as sourcing of the third-party IP used by eSilicon in our engagements with ASIC customers.

Responsibilities include:

  • Own creation and maintenance of eSilicon’s ASIC platform Market Requirements Documents (MRD)
  • Leverage subject matter experts across the company as a source to drive the development of collateral to highlight and promote eSilicon’s value proposition to ASIC customers
  • Partner with sales in promoting eSilicon’s ASIC platforms to ASIC customers
  • Understand the values promoted by our competitors to best position eSilicon’s values to target customers
  • Proactively define the types of third-party IP required for eSilicon’s top ASIC customers such as Cisco, ZTE, Ericsson, and others
  • Document the detailed IP requirements for the identified cores in MRDs.
  • Validate the requirements with key ASIC customers
  • Work with external suppliers to create product development plans which meet the requirements
  • Negotiate pricing and terms with suppliers
  • Manage issues as they arise during customer engagements (pre- and post-sales) to win business and ensure customer satisfaction.

Experience and Education Requirements include:

  • Comprehensive understanding of semiconductor design and manufacturing including packaging, test and qualification
  • Familiarity with the networking, telecom, and/or wireless infrastructure markets and the associated technologies and system OEMs such as Cisco, Juniper, Huawei, Ericsson, etc.
  • 7+ years of experience in marketing management
  • Thorough understanding of the key types of IP including SerDes, DDR interfaces, PLLs, controllers, etc.
  • Experience buying and/or selling IP products
  • BSEErequired, MBA preferred
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