Careers That Change Lives:
We are hiring a Sr Group Marketing Manager to lead the downstream marketing for the U.S. Aortic Stent Graft Marketing Team that sits within the larger Aortic, Peripheral and Venous (APV) Businesses. Through leading downstream marketing activities, you will drive the marketing strategy and execution to grow and protect the U.S. Aortic business and be responsible for collaboration with other functions to ensure successful full product life cycle management and execution.
Reporting into the Sr Director US Downstream Marketing, you will serve as a critical link between the marketing and sales organization. This includes developing and managing comprehensive product portfolio marketing plans, key customer engagement opportunities, portfolio rationalization, product development process (PDP) marketing deliverables, collaboration with cross-functional colleagues, and U.S. team leadership. You will inspire, lead and coach a group of 4-5 downstream product managers as well as develop strong cross functional working relationships with global marketing partners, other therapy marketing teams, and cross-functional partners.
We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.
A Day in the Life:
•Lead U.S. Aortic portfolio marketing function incorporating product life cycle management. Develop comprehensive marketing plans including competitive strategy, pricing strategy, sales/revenue forecasts, inventory management and brand communication initiatives. Support the marketing strategy through setting appropriate budgets, goals and metrics.
•Lead and develop a multi-member Aortic portfolio marketing team, including goal setting and performance management. Drive engagement and achieve results through effective delegation and empowerment.
•Collaborate with global colleagues and U.S. physicians to effectively communicate aortic franchise value proposition, differentiation from the competition and identify new market and segment opportunities to drive revenue, profitability and share
•Develop and maintain relationships with customers and key opinion leaders. Work with the team to define and execute on customer feedback planning – through market research, field travel & customer visits in support of the aortic portfolio.
•Manage the U.S. Aortic competitive intelligence function, including creation and distribution of competitive analysis, updates, messaging. Identify and lead competitive response strategies with sales and commercial operations.
•Collaborate with a wide variety of internal stakeholders across legal, regulatory, clinical, OMA and R&D to drive alignment and execution of marketing strategies.
•Present strategies and rationale to senior leadership, facilitate open and active dialog among internal stakeholders, and drive alignment.
•Advise global marketing on Product Development Process (PDP) project teams and core teams. Ensure completion of marketing deliverables and successful transition from global to U.S. regional downstream marketing teams.
•Lead and participate in core team as requested by senior leadership to address key business opportunities and challenges.
•Communicate effectively and ensure leadership is well informed and aligned with key strategies and recommendations. Provide for ongoing reporting of aortic franchise and product launch progress to plan, measure impact of marketing initiatives, sales analysis, competitive analysis and customer feedback. Present to senior leadership in QBRs.
•Ability to travel up to 50%, at times more. Spend significant time in the field with sales personnel and customers to understand their perspective and ideas, and stay at the front of market dynamics and changes. Represent the customer during internal meetings, and represent the company at advisory boards and medical congresses.
•You will need a Bachelor's degree and 7+ years' experience in a marketing, field sales or technical role (5 years with Masters)
•Downstream Marketing experience
•Project or program management experience
Nice to Have:
•MBA or Master's Degree
•Previous people management experience
•Medtronic experience or experience working in a medical device or healthcare industry
•Previous experience in developing and executing marketing strategies in the US region
•Strong understanding of how Aortic products work and how they are used in the clinical setting