Sr. Group Media Director, Paid Media in Chicago, IL

$200K - $250K(Ladders Estimates)

Performics   •  

Chicago, IL 60601

Industry: Business Services

  •  

8 - 10 years

Posted 54 days ago

Job Description

Overview:

The Vice President, Group Media Director (VP/GMD) is responsible for leading the execution team for a portfolio of client's performance media accounts towards stated client and company objectives. The VP/GMD is responsible for overseeing the growth, management, retention and satisfaction of cross channel media delivery for their portfolio of clients. The VP/GMD will manage and direct Performance Media teams, including Group Media Directors, Media Directors, Media Managers, and Associate Media Managers and will report to a VP, Performance Media.

The VP/GMD will lead cross-team initiatives in collaboration with Group Account/Content Directors. The VP/GMD holds team accountable for the implementation of cross media execution and ensures seamless delivery of best practice and processes. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.

Role Objectives:

Account Management

  • Holds team members accountable for strategic insights, thought leadership and operational excellence on all assigned accounts
  • Develops, manages, and monitors client service delivery executions of the assigned accounts
  • Oversees process development and execution management
  • Assures quality control of all media planning and implementation
  • Enforces Best Practices
  • Prepares and presents annual financial plans and human resources plans

Client Leadership

  • Implements Participation Planning Process for the assigned accounts and holistic media planning across all digital disciplines- paid search, display, social, mobile, video and affiliate
  • Coordinates efforts across different digital media channels to drive optimized recommendations
  • Continuously evaluate and improve upon all digital media opportunities
  • Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
  • Participates in building and evolving the PM practice, vision and areas of expertise

Team Leadership & Development

  • Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
  • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' performance and business objectives
  • Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
  • Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
  • Conducts performance reviews and career path plans for direct reports
  • Provide training in cross media planning to their direct reports and fellow teams

Process Improvement

  • Facilitates the development and documentation of best practices for improving operational efficiencies within the team and the group

Cross-Selling

  • Understands and explains the features and benefits of all Performics' products and services
  • Support Client Solution with cross sells of products and services to grow Performics' share of marketing spend
  • Exceeds semi-annual and annual revenue targets
  • Supports business development sales in selling solutions as appropriate

Minimum Qualifications:

  • Bachelor's degree in business, marketing, or advertising preferred
  • Successfully worked in a Group Director or equivalent role in the digital media space for a minimum of 1-2 years
  • 8-10 years of account management experience in online advertising, direct marketing, or e-commerce; client and agency experience preferred
  • 4-6 years of demonstrated success in managing and leading people
  • 4-6 years of digital marketing preferred with desirable focus on search engines, display and/or social media
  • Demonstrated understanding of online marketing principles
  • High competency level in MS Office with specific strengths in Excel and PowerPoint
  • Able to work independently and balance multiple tasks

Qualifications

Minimum Qualifications:

  • Bachelor's degree in business, marketing, or advertising preferred
  • Successfully worked in a Group Director or equivalent role in the digital media space for a minimum of 1-2 years
  • 8-10 years of account management experience in online advertising, direct marketing, or e-commerce; client and agency experience preferred
  • 4-6 years of demonstrated success in managing and leading people
  • 4-6 years of digital marketing preferred with desirable focus on search engines, display and/or social media
  • Demonstrated understanding of online marketing principles
  • High competency level in MS Office with specific strengths in Excel and PowerPoint
  • Able to work independently and balance multiple tasks


Valid Through: 2019-10-17