Sr. Financial Analyst - Advertising & Consumer Promotion in Neenah, WI

$80K - $100K(Ladders Estimates)

Kimberly-Clark Corporation   •  

Neenah, WI 54956

Industry: Retail & Consumer Goods


5 - 7 years

Posted 36 days ago

Kimberly-Clark is looking for an experienced, enthusiastic and motivated Finance professional to drive Consumer Promotion planning and execution and support overall Advertising and Consumer Promotion (A&CP) financial management. The ideal candidate will lead the recommendation and development of annual Consumer Promotion strategies and accurate coupon redemption forecasts to support brand Commercial Program objectives. This will include ensuring the proper financial analysis and performance analytics are being tracked and return of investment goals are met. They will support overall A&CP financial management through variance analysis and gap management, risk and opportunity identification, and assessment of investment health.


Manage A&CP financials, including monthly, quarterly and annual forecasting of consumer promotions and advertising programs. Implement the standard monthly forecast process including: channel and vehicle analysis and recommendations, current plan tracking and recommendations to resolve issues and gap management. Actively participate in the LEAN Forecast Management System (FMS) to identify and drive process improvement opportunities, and maintain forecast accuracy in line with FMS annual goals. Lead the analysis and reporting of A&CP results and trends on a regular basis to brand teams and senior leaders. Deliver accurate forecasts to support effective decision making and enable brand Revenue Management improvement goals. Partner with Revenue Management and Brand to execute A&CP initiatives aligned with Revenue Management strategies. Support Data Driven Management analytics to optimize and improve channel Return on Investment. Responsible for effective implementation of financial policies and instructions, and the establishment, maintenance and audit of effective and reliable control procedures and standard work.


The Senior Financial Analyst reports to the Senior Finance Team Leader of the FP&A and A&CP Finance team. Important relationships include partnering with Brand Marketing and Finance and Revenue Strategy to execute Consumer Promotion initiatives that are aligned with Revenue Management strategies. They will also work closely with Global Business Services to deliver visual management that monitors the health of brand A&CP investments and conformance to plan.


  • Bachelor's degree in Finance or related field
  • At least five years of relevant experience in Finance or Consumer Promotion management
  • Strong business judgment, problem-solving and analytical skills
  • Demonstrated ability to effectively utilize strategic corporate tools and processes for data analysis
  • Experience with short and long-term financial forecasting and analysis of change methodology
  • Strong oral, written and presentation skills to deliver effective, confident, and results-oriented communications and presentations
  • Demonstrated leadership skills to drive change cross-functionally
  • Exceptional ability to influence without authority
  • A proven track record of high performance
  • Demonstrated organizational skills to manage functional workload, multiple priorities, and competing time demands
  • Advanced computer skills using Excel and PowerPoint to prepare communications, financial spreadsheets and presentations


  • Master's degree in Business
  • Experience working and influencing in a matrix organization
  • CPG industry experience
  • Strong Marketing IQ, especially with emerging trends in digital and other non-traditional channels
  • Self-motivated with a sense of curiosity and continuous improvement mindset

Valid Through: 2019-11-8