Sr. Director/VP Digital Commerce in Greensboro, NC



$200K - $250K


Brand Marketing & Management, Digital Marketing & Social Media


11 - 15 years

Job Description

The Sr. Director/VP Digital Commerce will drive growth for all the Company digital sales.

She/He is a proven successful Sales and Marketing Executive paired with IT savviness.

She/He will play a major leadership role and accountability in driving growth, KPI improvements and service efficiency over 5 business pillars:

  1. Direct to consumer businesses (3 branded eCommerce sites and launch 2 new ones)
  2. Pure player .com partners such as Amazon, Zappos, Stitch Fitch and others
  3. Marketplaces such as Amazon, eBay, Walmart and others
  4. Wholesale Partners .com businesses
  5. Specialty stores conversion to NuOrder B2B platform

The Sr. Director/VP Digital Commerce may also collaborate with executive management on developing a streamlined approach for organizational growth and overall business strategy.

  • Develops business plan and annual budget for Digital Commerce funct
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Valid through: 2020-1-20

About Kayser Roth

Kayser-Roth Corporation (a subsidiary of Golden Lady) is an intimate apparel and hosiery manufacturer based in Greensboro, North Carolina. The company currently markets two brands in North America, No Nonsense and HUE. Julius Kayser & Co., the predecessor to the modern Kayser-Roth Corporation, was founded in the early 20th century by Julius Kayser and was a notable manufacturer of hosiery, lingerie and gloves. In 1958, the company purchased the Chester H. Roth Company, forming Kayser-Roth. Alfred P. Slaner, the first head of the merged company, developed Supp-Hose hosiery. In 1973, in order to compete with the L'eggs brand (currently owned by HanesBrands), Kayser-Roth launched No Nonsense, which was one of the first brands of hosiery to be sold in supermarkets, drugstores and discount department stores. In 1975 Kayser-Roth was purchased by conglomerate Gulf+Western.
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