Industry: Professional, Scientific & Technical Services•
Posted 171 days ago
Green Dot Corporation, along with its wholly owned subsidiary bank, Green Dot Bank, is a pro-consumer financial technology innovator with a mission to reinvent personal banking for the masses. Green Dot invented the prepaid debit card industry and is the largest provider of reloadable prepaid debit cards and cash reload processing services in the United States. Green Dot is also a leader in mobile technology and mobilebanking with its award-winning GoBank mobile checking account. Through its wholly owned subsidiary, TPG, Green Dot is additionally the largest processor of tax refund disbursements in the U.S. Green Dot's products and services are available to consumers through a large-scale "branchless bank" distributionnetwork of more than 100,000 U.S. locations, including retailers, neighborhood financial service center locations, and tax preparation offices, as well as online, in the leading app stores and through leading online tax preparation providers. Green Dot Corporation is headquartered in Pasadena, Calif., with additional facilities throughout the United States and in Shanghai, China.
Senior Director, Green Dot B2B Product Marketing
The Senior Director of Green Dot B2B Product Marketing is responsible for building a comprehensive, fully integrated business marketing plan for the Green Dot family of business products and capabilities. This Senior Director will work closely with multiple leaders and teams to build research and insight projects, validate and supportproduct roadmaps, assist on channel and packaging needs, develop sales training and enablement, design inbound and outbound demand generation programs, develop influencer and press programs, and work with all execution teams to ensure consistency and excellence in marketing execution. This role takes full responsibility for creating marketing programs that work to raise awareness of Green Dot’s BaaS/bOS platform, build credibility and demand for these products, and ensure that sales and partners are trained and informed.