PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
- Develop strategies to deliver financial growth and increase profitability for Speedousa.com.
- Develop and lead online marketing initiatives to drive new customer growth. Candidate must have Paid Performance and SEO experience.
- Stakeholder in PVH Consumer Data Transformation. Key partner with CRM team to build file growth and health. Owns E-mail content strategy in partnership with CRM and Marketing.
- P&L responsibilities - establish and manage budget for SpeedoUSA.com, including strategic driving of Paid Performance marketing budget to optimize KPI's and drive top and bottom-line revenue.
- Oversee concept development, strategizing, planning, implementation, and coordinating of e-Commerce initiatives. Delivering on optimizing the onsite experience to improve conversion and create loyalty.
- Frame and map opportunities based on historical results & current tre