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Sr Director of e commerce - speedo in Cypress, CA

PVH Corp

Cypress, CA 90630
7w ago


Digital Marketing & Social Media


Not Specified

Job Description


  • Develop strategies to deliver financial growth and increase profitability for
  • Develop and lead online marketing initiatives to drive new customer growth. Candidate must have Paid Performance and SEO experience.
  • Stakeholder in PVH Consumer Data Transformation. Key partner with CRM team to build file growth and health. Owns E-mail content strategy in partnership with CRM and Marketing.
  • P&L responsibilities - establish and manage budget for, including strategic driving of Paid Performance marketing budget to optimize KPI's and drive top and bottom-line revenue.
  • Oversee concept development, strategizing, planning, implementation, and coordinating of e-Commerce initiatives. Delivering on optimizing the onsite experience to improve conversion and create loyalty.
  • Frame and map opportunities based on historical results & current tre
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Valid through: 2020-2-19

About PVH Corp

The Phillips-Van Heusen Corporation, commonly referred to as PVH Corp, is an American clothing company which owns brands such as Van Heusen, Tommy Hilfiger, Calvin Klein, IZOD, Arrow, and licenses brands such as Geoffrey Beene, BCBG Max Azria, Chaps, Sean John, Kenneth Cole New York, JOE Joseph Abboud and MICHAEL Michael Kors.
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