Sr. Director, Merchandising - Apparel

Puma AG   •  

Westford, MA

11 - 15 years

Posted 241 days ago

This job is no longer available.

Merchandising Strategy

  • Partner with Sales Management to set a clear direction for the Apparel Merchandising team that aligns with regional strategies and financial targets
  • Create momentum across Wholesale, while constantly seeking new opportunities to drive growth and brand heat
  • Develop and execute an overall product strategy that maximizes profits, provides a consistent consumer experience and demonstrates highest quality of product offering possible
  • Conceive and create new thoughts and ideas pertaining to maximizing revenue and resources, presenting products and reaching the consumer

Product Range Planning and Management

  • Own overall retail-focused seasonal Apparel line architecture, assortment plans and lifecycle plans, ensuring that the line plan is built to support key category growth initiatives and Key Account strategies
  • Manage Channel Merchandisers to ensure execution of seasonal assortment construction in a way that maximizes profitability for the brand and the customers, including relevant and feasible flow and pricing
  • Partner with Global Business Units/Product Line Management to ensure the creation of product that meets Channel needs/targeted line architecture and pricing requirements
  • Drive presentation of seasonal architecture to global product teams along with insights and commercial input that align to brand positioning and vision.
  • Ensure identification of opportunities to supplement the seasonal product assortment via the North American Regional Creation Center. Own the overall process of briefing margin appropriate products and/or special programs based on specific market needs that incorporate customer insights, consumer trends, competitive activities, market intelligence and the North American distribution strategy.
  • Oversee all information related to products including but not limited to price points, forecasts, introduction/launch dates and distribution plans
  • Responsible for pre-season sample management
  • Analysis and Insight

  • Review ongoing sell-through analysis for the overall category and key accounts to assess trends and needs while ensuring fast decision making
  • Deliver channel/marketplace insights to all relevant stakeholders (Wholesale, Retail, Global Business Units, Global Merchandising, Marketing and Finance) to ensure that product needs are met and proper go-to-market activities can be executed
  • Travel the market to gain insight on current trends, consumer behaviors and channel opportunities
  • Planning and Forecasting

  • Approve and own on/off-cycle product forecasting for the Apparel category
  • Own seasonal and annual Apparel Merchandising plans that align with overall financial and sales budgets
  • Ensure SKU efficiency and sample expenditures meet regional guidelines and parameters
  • Account Partnership

  • Serve as Apparel product expert of the region, internally and externally
  • Deliver impactful presentations that influence financial performance
  • Drive seasonal pre-line process for Apparel across all channels to collect customer insight, brief additional needs and adjust seasonal assortment plans as needed
  • Management

  • Manage and train direct reports to properly manage dedicated channel
  • Develop, empower and grow direct reports to own and become an expert on their business, take risks, have fact-based conversations and take on increasing levels of responsibility
  • Cross-Functional Collaboration

  • Service as primary point of contact for senior level global counterparts regarding Apparel product and strategy for Wholesale
  • Collaborate with Sales counterparts to identify needs as related to assortment plans and product flow to maximize wins for the PUMA brand and the customer
  • Communicate consistently with Footwear Merchandising counterparts on the Apparel direction and align on key brand concepts by ensuring cohesive collections and deliveries
  • Educate the Sales force on seasonal merchandising strategies and product
  • Work closely with Planning and Operations counterparts to share information regarding financial targets, functional milestones and account planning, forecasting and performance
  • Collaborate with Marketing to align on seasonal stories and go-to-market plans
  • Work cross-functionally to ensure that the go-to-market process runs smoothly. Duties include but are not limited to:
  • Participation and/or Merchandising leadership in account meetings and presentations
  • Drive account meeting product set up and break down
  • Seasonal sales meeting/launch participation, presentation and set up
  • Own the development of necessary sales and account meeting presentation materials
  • Trade show participation, presentation and set up
  • Quickly execute agreed upon post-meeting action items including product briefs and forecasting execution


  • Strong business orientation, analytical aptitude and retail math knowledge
  • Strong collaboration skills required to work cross-functionally with sales, finance, product marketing and design teams
  • Comprehensive business knowledge of the US marketplace and consumer goods practices including: distributionchannels, pricing, segmentation strategy, regional variances, product sourcing, planning, forecasting, design, development and sales
  • Thrives in a fast-paced environment with short timelines and changing priorities
  • Flexible, solution-oriented, a skilled communicator and a relationship builder
  • Fully proficient in Microsoft Office Suite
  • Experience with Adobe Illustrator and Photoshop
  • Ability to travel 30-40%, domestically and internationally


  • Bachelor’s Degree in Marketing, Business, Retail Merchandising or a related field
  • 10+ years of experience in Merchandising or Product Management in either Wholesale or Retail organization
  • Experience in a Retail buying or planning environment required
  • Proven success improving margins and growing market share in either Footwear or Apparel
  • Proven track record of successfully developing, managing line plan process and hitting associated KPI’s

Job Posting # R1140