Sr. Digital Testing Tagging Specialist at RentACenter in Plano, TX

JOB PURPOSE: Assume responsibility for web and mobile app property tagging for the Preferred Dynamix line of business and assist UX group with implementation and testing. Create, own and manage A/B/n and Multivariate tests and report on outcomes.

KEY RESPONSIBILITIES:

• Create, develop and manage the tagging strategy in collaboration with the internal analytics team to identify required data points to be captured.
• Implement tagging in Google Tag Manager (GTM) / Google360 (GA360) / Firebase for digital properties across the Preferred Dynamix landscape.
• Develop, manage and maintain the Solution Design Reference (SDR).
• Deliver clear and concise set of technical requirements/ technical implementation documentation to the product development teams.
• Develop and manage all front-end testing scripts on Preferredlease.com and mobile app.
• Cross-team collaboration with product management and development.
• Identify, develop and manage A/B/n and Multivariate testing and maintain the testing calendar.
• Analyze and present testing data from multiple sources.
• Report on planned tests, hypotheses, and test outcomes to leadership.
• Make recommendations for UX improvements based on test outcomes.
• Contribute to the improvement and optimization of analytics and reporting by identifying and recommending reporting improvements to leadership.
• Coordinate with the Preferred Dynamix Digital Experience team to ensure data analysis contributes to future initiatives on the product roadmaps.
• Assist with online customer journey process alignment and ongoing Marketing and IT-based development efforts.
• Performs other duties as assigned.

JOB REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Computer Science, Analytics or related field.
• General Marketing proficiency with 3 to 5 years of relevant experience in Marketing, Operations or IT.
• Exceptional knowledge of Google Analytics (GA360 preferred), Firebase, Google Tag Manager
• Proficient in programming languages such as HTML, JS, AJAX.
• Proficient with tag validation, testing, and debugging tools (preferably Optimizely).
• In-depth knowledge of online process flows pertaining to sales and retention best practice standards.
• Experienced in all Microsoft Suite products, including Visio, Excel, and PowerPoint.
• Experience with SQL (MSSQL, Oracle, MySQL,etc), Google Cloud Platform, Big Query, Python, R, etc. a plus.
• CMS management experience a plus.
• Ability to manage multiple priorities simultaneously and meet deadlines while maintaining focus under pressure.
• Critical thinking skills and aptitude.
• Highly organized and detail-oriented.
• Ability to work in a fast paced business environment
• Friendly demeanor and outstanding customer service skills.
• Excellent written and verbal communication skills.