Sr. Copywriter

$80K - $100K
Posted on 10/06/17 by Chitrank Rastogi
Round Rock, TX
5 - 7 years experience
Advertising & Marketing Services
$80K - $100K
Posted on 10/06/17 Chitrank Rastogi

Job Description:

Job Roles & Responsibilities:




·        Develops high levels of proficiency in creation of online deliverables (product-description pages, site banners and coming soon/family pages) within prescribed deadlines.

·        Generates significant contributions to marcom messaging projects and can carry some projects independently.

·        Shows mastery of brand voice.

·        Nurtures big-picture, strategic-thinking skills.

·        Regularly contributes to the peer review process.

·        Becomes intimately familiar with our products.

·        Shows growth in their understanding of the technical aspects of our products and all that’s behind the “secure, manageable and reliable” pillars.

·        Demonstrates an ability to write for any vehicle, across consumer and commercial product lines.

·        Exhibits strong communication skills and a drive to ask questions and obtain clarity around directives. Establishes basic client-presentation and idea-selling skills. Collaborates with PMs, AMs, CDs, art directors and designers across teams.

·        Implements and maintains brand voice, tone and style for both national and global audiences.

·        Engages in multiple projects simultaneously.

·        Displays acute attention to detail.


·        Collaborate with art directors, designers, creative supervisors and integrated team plus other copywriters to create engaging and memorable concept-driven campaigns aimed at prospects, customers and influencers.

·        Channels include print, broadcast, digital display and landing pages for all stages of consumer funnel: awareness, familiarity, consideration, purchase and retention

·        Take the lead in creating compelling content and inventive solutions for integrated campaigns that uphold the brand.

·        Research, explore, and communicate best practices in copywriting and discern which competitive ideas are most effective.

·        Provide marketing and relationship support content in the form of emails, flyers and signage.

Must Haves:

·        4+ years of agency experience, either advertising or interactive, leading the creative for print, broadcast, out of home, digital display, landing pages, websites and direct marketing.

·        Creative portfolio demonstrating ability to develop concept-driven work.

·        A background of enduring the rigors of fast-paced projects and demanding creative environments.

·        Exceptional writing skills, attention to detail and follow-through

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