Leads campaign idea development, concepting for ad executions and tactics, copywriting for digital assets as well as printed materials and social media. Active contributor in the development of creative messaging strategies and all advertising/marketing tactics that support and promote the Security Service Brand, products, services, and initiatives. Serves as a product specialist who creates targeted compelling content and copy that displays strong product knowledge and is focused on business growth. Develops, writes, edits, and proofs for a broad range of marketing materials, including, but not limited to: website content, digital experiences, marketing campaign updates, email, social, print, OOH, in-store collateral, video, radio, and direct mail. Ensures all marketing efforts are consistent with the brand voice, key messages, and the brand look, tone, and feel. Acts as a writing, editorial, and proofing resource to Marketing staff to ensure highest quality and accuracy of materials produced. Reviews content proposed by other lines of business to ensure accuracy, spelling, grammar, and adherence to compliance prior to publishing. Collaborates on content development and editing for high-profile projects, such as the Annual Report. Completes any other job-related duties needed to help drive our Vision, fulfill our Purpose, and abide by our Organization's Values.
Bachelor degree in Advertising, Marketing, Journalism, Communications, or related field or equivalent combination of education and experience. Minimum of ten (10) years of experience as a copywriter for Advertising and Marketing or the equivalent, working in collaboration with art directors and designers. Minimum of five (5) years of experience in the financial industry with well-rounded knowledge of common products, services, compliance, and regulations. Minimum of five (5) years of experience in digital, online, social, and email communication.