The ideal candidate must demonstrate a thorough understanding of the consumer (the end-user) and an understanding of the customer (the doctor). S/he must be able to work through the complex environment of multiple stakeholders and decision makers in the purchase decision. S/he must have demonstrated a track record of analyzing data, deriving insights from the data, and being able to create a go-to-market plan from the uncovered insight and drive results.
This candidate has to take initiative, execute with excellence, be detailed oriented but at the same time operate with a high level of uncertainty. US: Innovators, rebels against the status quo and agents of change. Most recognized brand by consumers in the orthodontic industry.
Creators of the clear aligner category. The world’s leader in 3-D printing mass-customization.
Passionate and savvy brand marketer. Have been or currently are a BM at consumer-marketing companies like Procter & Gamble, Unilever, Johnson & Johnson Consumer, General Mills, Kraft, Mondelez, Nestle, etc…
With the training and discipline of a consumer packaged goods marketer and nimbleness of new-world marketer. Have led or are leading agency partners and are good at doing so. Ability to partner with internal and external cross-functional partners to execute with excellence. Ability to flex and work on a brand that serves multiple stakeholders, Mom as the gate-keeper Teen as the end-user, and Orthodontists as the HCP. Are driven and take initiative. Work well in a cross-functional environment but can also work with little direction and high degree of ambiguity.
Will help establish Invisalign as the preferred form of treatment with Teens and their parents. Will establish Invisalign as a brand for Teens. Own share of mind amongst our sales team to think Teen first. Drive share of chair and drive double digit share gains for Invisalign amongst teen patients.
Understand consumer mindset and key barriers to adoption. Be able to effectively incorporate insights into the development of programs and communications. Know how to write a creative brief and project brief. Be able to craft a story and influence people across the organization. Work within budget and short timelines to execute on strategy and tactics. Customer focused. Excellent writing and communication skills. Strong analytical skills for business analysis. Strong presentation skills. Strong project management. Prioritizes well and strategic thinker. Self-starter who needs minimal supervision and able to effectively manage through ambiguity.
EDUCATION and/or EXPERIENCE:
Bachelor’s degree or equivalent experience required,
Minimum of 7 years of experience in consumer/brand marketing.
Proficiency with MS Office suite including Word, Excel, Outlook and PowerPoint required.