ESSENTIAL DUTIES AND RESPONSIBILITIES
·Oversee connections performance measurement toolkits, including Marketing Mix, Campaign Measurement, creative benchmarking and sponsorship ROI·Lead standardizing consumer marketing impact analysis including media ROI, creative performance, A/B testing results. ·Insights lead for cross functional data committee on piloting new analytical approaches to solve critical business questions·Liaise with marketing partners to ensure better alignment between measurement, reporting and strategic business objectives·Transform performance results and learnings into actionable strategy and planning to drive a system of marketing excellence ·Embed consumer knowledge within the company through reports, presentations, workshops and briefings in order to maximize effectiveness of action plans·Assess macro business and consumer trends + opportunities
·Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.·Participate in proactive team efforts to achieve departmental and company goals.·Perform other duties as assigned
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
·Customer focused.·Excellent writing and communication skills.·Strong analytical skills for business analysis.·Strong presentation skills.·Strong project management.·Prioritizes well and strategic thinker.·Strong cross-functional teamwork.·Self-starter who needs minimal supervision and able to effectively manage through ambiguity
EDUCATION and/or EXPERIENCE
·Bachelor’s degree or equivalent experiencerequired, MBA preferred.·Minimum of 6 years of experience in marketing analytics – preferably consumer analytics·Proficiency with web analytics tools such as Google Analytics, Hotjar, or Adobe Analytics, PowerBI, Datamarts, and MS Office suite including Word, Excel, Outlook and PowerPoint required.·Experience in healthcare, medical device, pharmaceutical, or other regulated industry is a plus.