Sr. Brand Manager - CPG in Hartford, CT

$150K - $160K(Ladders Estimates)


Hartford, CT 06103

Industry: Retail & Consumer Goods


5 - 7 years

Posted 4 days ago

  by    Edward Bradstreet

VISION: Expanding division of a global, multi-billion dollar company. Exciting, well-known consumer brands found in every major retailer. Growth fueled by innovation, product expansion, market growth and acquisitions!

OPPORTUNITY: P&L leadership for the $100M+ flagship business!! You will drive brand profitability through the creation of business strategies, marketing plans, new product development and innovation pipeline, new product launch and promotional programs. Utilize consumer insights and market research to define new product opportunities, competitive positioning, and media/advertising strategies. Collaborate with sales team on annual customer planning, trade shows and events and retailer-specific programs. Develop, forecast and manage annual budgets. Work closely with R&D and Regulatory teams to meet FDA and claims requirements. Manage a direct report.

Ideal candidate is a classically trained CPG brand marketer!


  • BA/BS required; MBA preferred.
  • 6+ years brand management experience within CPG or food/beverage; record of progressively responsible positions.
  • Demonstrated experience managing base business and innovation, including new product launches.
  • Strong communication, presentation and people management capabilities.
  • Ability to travel up to 15%.

Valid Through: 2019-11-6

$150K - $160K
$150K - $160K base, Plus 20% target bonus & comprehensive benefits packages. Reloca bonus