Specialist, CRM

Create a healthier, brighter future for pets, pet parents and people!

If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what’s right for pets, people and our planet.

• We love all pets like our own
• We’re the future of the pet industry
• We’re here to improve lives
• We drive outstanding results together
• We’re welcome as we are

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong, working together across 1,500+ pet care centers, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.

Position Purpose

Develop and execute email marketing campaigns in support of business initiatives. Enhance programs to create loyalty, increase retention, facilitate cross sell and improve overall ROI.

Essential Job Functions The incumbent must be able to perform all of the following duties and responsibilities with or without a reasonable accommodation. 1. Manage the execution of daily email communications reaching over 17 million Petco guests. Write effective and compelling creative briefs, develop segmentation and personalization strategy to drive incremental profit and continuous improvement of email KPI’s. 2. Create email campaigns that align with Petco’s overarching multi-channel strategy and partner with internal Creative, E-commerce, Analytics, Marketing and Merchandising teams to formulate targeted content and cohesive customer engagement. 3. Ensure all Petco’s communications continue to provide compelling content and solution storytelling to our customers. Ensuring Petco is the most trusted source for pet parents. 4. Manage email marketing production schedules to ensure flawless and on time execution. Secure necessary approvals from all applicable stakeholders. 5. Analyze and interpret results from email marketing campaigns, share learnings with key stakeholders to drive continuous improvement in campaigns. 6. Develop a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, creative layout, targeting, etc. 7. Stay on top of email best practice and consistently bring forward new ideas to test making Petco’s email program best in class.

Other Duties and Responsibilities

1. Independently prioritize and accomplish multiple tasks within established timeframes and through team and peers.

2. Interact professionally and effectively through verbal and written communications.

3. Respect all codes and policies related to customer privacy and DMA ethics.

4. Perform special projects as assigned.

Planning and Problem Solving

Annual calendar planning for over 900 million touch points and integration of calendars across Category, Brand and Petco.com marketing.

This position collaborates across the organization to ensure we are effectively marketing the correct message at the correct time to the correct customers.

Education/Experience

• Bachelor’s degree.
• 1-2 years email marketing experience, including segmentation and testing experience.
• Hands on experience with CRM marketing operations, technology, and campaign platforms (e.g. Responsys, Siebel, Salesforce Marketing Cloud, VerticalResponse, etc.).
• Excellent analytical and quantitative skills. Experience with a web analytics platform such as Google Analytics, or Adobe Analytics.
• Proven track record of driving results in a fast-paced and ambiguous environment.
• Experience working in a cross-functional team and managing multiple projects at once.
• Experience running and optimizing large scale marketing programs and developing strategies to increase customer lifetime value is preferred
• Demonstrated knowledge of email best practices including deliverability, personalization, subject lines, reporting, send time optimization, etc.

#LI-CS1

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

$64,800.00 - $97,200.00Hourly or Salary Range will be reflected above. Exact rate of pay will be based on position, location, and experience level.