Imagine New Horizons..
As a Product Marketing Manager, you will be responsible for both inbound and outbound marketing activities for the company.
What will your role be
You will assist in crafting the messaging and product positioning across all products.
You'll collaborate, conceive and develop innovative marketing programs that drive lead generation, and eventually revenue.
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer benefits.
In your role as a Product Marketing Manager you will be the expert in buyers, how they buy, their buying criteria and how to connect with them; assisting Sales in building strong customer relationships.
You have a passion for creating and managing marketing campaigns with a primary focus on maximizing awareness of and generating leads for Spatial
You excel at working cross functionally to optimize resources that build a compelling message that resonates with Spatial’s customers.
You are strong at managing social media and content marketing strategies, including the ability to orchestrate tools, details and resources that delivers measurable results
You are recognized as a lead generation champion; sharing your creative expertise and leadership in development of marketing content, and driving results through a variety of channels (webinars, blogs, battle-cards, email, ads, videos, sponsorships, and more).
Product Positioning – create compelling messaging that speaks to target audiences and clearly articulates Spatial’s value message
Content – create engaging copy and content that attracts outside interest
Sales Enablement – work closely with field sales teams to create sales presentations, videos, demo’s, value messaging, etc
Competitive Analysis – ability to research competitor strengths and weaknesses to inform product roadmaps and provide sales with effective positioning
Product Launches – lead cross functional teams to bring new products and features to market
Key Success Factors
BA/BS or MA/MS required
Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy
Strong experience in Social and Digital marketing 5+ years of product marketing experience marketing high-tech software
Demonstrable experience building content for 3D software markets such as CAD, CAM, GIS, Medical, or Industrial segments
Superior written, oral, and presentation skills
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
Energetic with strong ability to perform in high-profile scenarios, particularly with customers, partners, and executive management
Demonstrated ability to understand and discuss technical concepts, trade-offs and opportunistic new ideas with technical people
Proven ability to take ownership for product and solution areas, outline a strategy for attacking the market, and execute with strong attention to detail Proven ability to analyze and out-position the competition
Proven ability to create sales tools and sales enablement programs increasing sales success