Primerica, Inc. is a United States-based insurance and financial services company, which uses multi-level marketing As of 2016, it reported 107,000 independent representatives. Primerica is headquartered in Duluth, Georgia and conducts business principally in the United States, Canada and Puerto Rico. Primerica, Inc. is a multi-level marketing company which sells financial products and services using a hybrid model of direct selling, franchising and distribution. Headquartered in unincorporated Gwinnett County, Georgia, Primerica spun off from its former parent company Citi through an initial public offering on April 1, 2010. It is a financial services marketing organization in North America with approximately 90,000 independent representatives, including 22,000 Financial Industry Regulatory Authority (FINRA) Series 6 licensed through Primericas securities broker-dealer affiliate PFS Investments, Inc. in the United States, and through PFSL Investments Canada Ltd. in Canada. The company focuses on the sale of term life insurance, as well as providing other financial products and services including mutual funds, annuities, segregated funds, managed accounts, long-term care insurance, pre-paid legal services, auto insurance, home insurance, credit monitoring and debt management plans. The company has more than 4.3 million life insurance clients and over 2 million client investment accounts.