Social Media Specialist / Strategist

Dolby Laboratories   •  

San Francisco, CA

Industry: Consumer Electronics

  •  

5 - 7 years

Posted 365 days ago

  by    Senthil Kumaran

This job is no longer available.

The person in this role, will partner across the BCP Team and the broader marketing teams to understand the desired goals and build a transparent model for teams to thoughtfully evaluate projects.

Ideally, you have been leading, or strongly contributing to a team that is on the leading edge of SEM and social analytics.

 

Responsibilities include:

 

·         Function as a subject-matter expert on KPI and benchmarks for social activations to provide actionable insights that will inform campaign optimization and decision-making

·         Function as a subject-matter expert on our social listening tool to monitor & report on us globally

·         Going beyond the basic data to provide meaningful benchmarks, ‘metrics that matter,’ to be used across partners, scorecards, A/B testing and optimization

·         Craft stories that present learnings in a visual and compelling format

·         Work in close partnership with the Social media team to plan out social strategy and advise on campaign efficacy and media targeting

·         Partner directly with external agencies on social listening, SEM strategy & media buying, establish benchmarks and identify KPI for all social and paid media activities

·         Manage partner relationships with all relevant vendors and help audit these relationships

Qualifications

·         5-7 years of overall social media analytics and SEM experience agency and/or client-side

·         Strong Excel or otherdatabase (e.g., SAS, SQL, SPSS) analytics tools experience

·         Deep expertise with Google AdWords and SEM certified

·         Deep expertise with YouTube, and YouTube certified

·         A proven understanding of social platforms and related analytics best practices (e.g., KPI, benchmarks)

·         Deep knowledge and expertise with social analytics/listening tools (e.g., Google Analytics, Netbase, Sprinklr, Radian6,)

·         2-3 yrs. hands-on experienceworking with data/analytics dashboards (e.g., Tableau, Beckon)

·         A proven track record of overseeing social media/digital testing, including methodology, measurement of success, etc.

·         A quick learner with strong business acumen who commands influence across marketing and willingly challenges current assumptions

·         A track-record of translating data into compelling stories for stakeholders with differing levels of experience

·         A data-driven mind who can foster rigor and discipline in all that we do, to help drive consumer engagement

·         A track record of partnership and collaboration, providing strategic guidance to stakeholders and client groups

·         Ability to build plans cross functionally working with content teams, digital and social teams to drive effective outcomes

·         Ability to drive tools and insights strategy to support well informed business decisions

·         Comfortable working within a test & learn culture that’s known for speed, agility