The Social Media Program Manger positioned is instrumental to the overall strategy of Schneider Electric’s Global Social Media strategy and execution. This role will develop and lead the deployment of social media strategies across multiple platforms and geographies with a keen eye to measurement to ensure that the activities in place are having their desired effects on effect on Brand Awareness, our follower growth, engagement with our accounts and content and ultimately furthering the customer journey to owned platforms to drive lead generation. The Social Media manager will lead efforts that drive our Social Media 10x ambitions designed to grow and hone our programto cement ourselves as a best-in-class program across the world.
· Management of Global Social Media Corporate Accounts on our main social platforms (LinkedIn, Twitter, Facebook, Google+, Youtube, Instagram, Pinterest, WeChat ..):
o Track, analyze and report followership and posts performance, driving out insights and providing feedback to creators/business/global functions stakeholders
o Define social content and other social media activities, to be part of the External Communication Plan for key campaigns / activities
o Manage, align and deploy core team’s social media support to business and global marketing campaigns and activities as aligned to the overall goals of the business and social media program
o Support Field Marketing teams (Local Social Media Advocates) as they deploy global and local social media strategies, driving and supporting their success while ensuring adherence to global social media strategy and guidelines
· Social Excellence Program Management
o Oversee and maintain the social media content requirements and guidelines in alignment with Schneider Electric’s Brand Strategy
o Propose and define new platforms and strategies to be executed across new and emerging social media platforms aligned to Schneider Electric’s business goals and Brand Strategy
o Perform ongoing and adhoc analysis of social media activities to benchmark performance and drive net new activities across our social media landscape. Provide feedback to content creators and Local Social Media Advocates to drive a best-in-class program across the entirety of our social media presence.
o Define and update social content requirements, in alignment with Brand Strategy and considering social platforms requirements and evolution.
o Identify trends and insights to leverage Schneider Electric Social Media presence in new platforms. Keep up with relevant social media news, updates, tools, platforms, and best practices
o Support and animate the Social Media Publishers Community: Coordinating plans and calendars, organizing webinars for best practice sharing, knowledge sharing and guidance for improving reach, engagement and amplification in all channels.
Qualification and Knowledge required
Competencies and Skills required