This role will own all aspects of formulating and executing strategies and tactics for social media marketing, including subscriber engagement, lead generation, campaign management, personalized experiences, and reporting. This entails ensuring a robust content library and placing targeted ads on LinkedIn and Facebook. This role is also responsible for helping our customers, the financial professionals who represent our products, utilize LinkedIn’s capabilities to help them grow their businesses—this may be done virtually by phone/Skype or in-person at events and meetings.
Essential Duties & Responsibilities
Develop marketing initiatives that align with the overall campaign direction utilizing social media channels; perform activities such as content and paid ad strategy, audience selection/segmentation and driving engagement.
Develop and manage a content library within Hearsay Social for LID sales stuff to utilize on their individual profiles; content is to be timely, relevant and consistently updated.
Train financial professionals on LinkedIn best practices to help them prospect new clients, create a social media presence, and ultimately grow their business.
Onboard and train LID sales staff to use LinkedIn in general and fully utilize Hearsay Social, Sales Navigator, and InMail. This includes profile setup and approvals, teaching best practices, and following up to ensure usage.
Present LinkedIn and social media best practices at firm or industry events as requested, often requires overnight travel.
Report on key metrics and provide recommendations on opportunities. Advise on ongoing social media campaign testing optimization including A/B and multivariate testing.
Collaborate with internal/external resources and vendors on implementation of new social media tools, platform updates, optimizations, and to resolve issues.
Keep up on social media marketing industry benchmarks, best practices and emerging trends, and bring new ideas to the table.
Minimum Qualifications & Experience:
Bachelor’s degree in marketing or closely related field (or combination of education and related experience)
5+ years digital marketing experience
2+ years’ experience managing relevant social media platforms (LinkedIn, Facebook, Hearsay Social) as a platform administrator.
Solid and proven presentation skills both in-person and via Skype (or other virtual medium)
Solid understanding of analytics and basic data principles; how data is structured and organized, how it flows between systems, how to derive actionable insights from data, etc.
Requires excellent communication skills with ability to state messages in a clear manner by using language that is easy for others to understand.
Proven ability to manage complex projects with multiple stakeholders and vendors to deliver results in a fast-paced, deadline-driven environment
Must be self-motivated and possess the ability to execute with minimal direction.
Financial services experience a plus but not required.