Social Media Marketing Manager

PVH Corp   •  

New York, NY

Industry: Retail & Consumer Goods

  •  

5 - 7 years

Posted 44 days ago

The Social Media Manager position within the CALVIN KLEIN Consumer Marketing Organization will play a key role in the planning and executing of the brand’s social media marketing and engagement initiatives for the assigned business lines and community groups.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Channel Management:

  • Support yearly CMO objectives in the development of all global social marketing initiatives and engagement strategies by business line/campaign
  • Own the official social media content calendar and channel execution. Publish and/or schedule all daily content across global owned social media channels
  • Partner cross functionally with the Marketing, PR, E-Comm, Fashion Office, Creative and Production teams to plan, communicate and adjust digital and social marketing tactics.
  • Brief and manage social media content and copy with respective internal departments
  • Help drive community management and customer engagement across global social media, leveraging brand voice guidelines

Channel Strategy:

  • Assist in evolution and optimization of social media strategies for all global channels based on goals of the CMO and in alignment with seasonal marketing campaigns and events
  • Collaborate on paid social initiatives in partnership with media team and agency
  • Review, edit and provide channel-specific recommendations for regional social content calendars.

Reporting:

  • Keep the team abreast of the latest platform updates through weekly industry updates, providing recommendations on new best practices and innovative opportunities.
  • Manage the review and distribution process for all reporting for assigned business lines and communities

Platform + Vendor Management:

  • Research and recommend vendors for social media management, reporting and other analytical needs. (i.e. Sprinklr, Getty, etc)
  • Coordinate with creative and agency partners

Budget:

  • Lead invoice processing and support Manager in managing budget for the team
  • Ensure departmental budget details up-to-date.

QUALIFICATIONS & EXPERIENCE:

Experience:

5+ years of relevant social marketing/creative experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.

Education: Bachelor’s Degree Required

Skills:

  • Experience with web/ social media platform management, with a deep understanding of popular and emerging social networks, both globally and regionally.
  • Active participation in a wide variety of social media activities such as community development, management and content creation.
  • Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
  • Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
  • Strong writing and editing skills.
  • Analytical, with the ability to provide strategic recommendations based on data.
  • Passionate about fashion, art, pop culture and global events.
  • Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.
  • High proficiency in Powerpoint, Word, Excel and Google Drive suite.
  • Experience with social media publishing, analytic and listening tools. Experience with Sprinklr a plus.
  • Experience with paid social a plus.

R12588