Social Media Marketing Manager

MSCI Inc.   •  

New York, NY

Industry: Professional, Scientific & Technical Services

  •  

5 - 7 years

Posted 150 days ago

This job is no longer available.

  • Work closely with various marketing teams to build meaningful social media plans and campaigns to support business initiatives and grow our channels
  • Administrate the creation and publishing of relevant, original, high-quality content (images, video and written) for our social media channels.
  • Execute and manage social media campaigns to build followers, enhance visibility, and drive engagement
  • Develop a deep understanding of our customer and social audiences, and master our brand voice to convey key messages across social channels
  • Measure, analyze and report on our social media activities, campaigns and programs
  • Be responsible for monitoring social media channels which may have an impact on the firm’s reputation from third-party comments and relevant interactions such as content sharing and retweeting
  • Build relationships with third-party publishers to provide regular editorial contributions
  • Perform social listening to identify influencers and outreach opportunities
  • Coach and train colleagues in understanding the role of social within their businesses through workshops and brainstorm sessions
  • Work with the Digital Marketing Team to optimize content for search engines

Specific Knowledge/Skills:

  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Twitter, YouTube and LinkedIn) and how each platform can be deployed in various marketing scenarios.
  • Demonstrates creativity and documented immersion in social media
  • Enjoys a working knowledge of the blogging ecosystem relevant to investment .
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
  • Act as a brand story-teller, edit and curate the brand voice across all social channels - creatively adapt per medium
  • Deep understanding of social media analytics and ability to translate data and performance to optimize content
  • Implement new tactics to grow followers and increase engagement

Desired experience and qualifications:

  • University Degree or equivalent combination of education and experience required
  • Typically, 5+ years’ experience in social media, communications or content marketing Digitally savvy and a passion for learning about the latest emerging digital capabilities
  • Has a strong working knowledge of principles of SEO including keyword research and Google Analytics.
  • Highly knowledgeable in the principles of “Search and Social.”
  • Experience with social media management systems and social media analytics tools
  • Excellent verbal and written communication skills
  • Experience working both independently and in a team-oriented, collaborative environment
  • Strong analytical and problem-solving capabilities
  • Ability to execute, monitor and analyze campaigns

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