Social Media Manager

Folio Investing   •  

West Mclean, VA

Industry: Accounting, Finance & Insurance


8 - 10 years

Posted 37 days ago


  • Manage day-to-day key social and digital media including creation and management of an editorial calendar, promotions, virtual events and commercial support and integration.
  • Share news, create conversations, gather investor sentiment and drive innovation across all key social media outlets; Facebook, Snap, Twitter, YouTube, etc.
  • Collaborate across internal functional areas (ex. Marketing, Development, Client Service) to ensure social and digital media strategy is executed and integrated within all areas of Folio's retail business.
  • Coordinate multi-departmental production workflow and programming for all digital content, including video, photography and social media integration.
  • Identify social media trends and recommend new business strategies to leverage them for increased business impact.
  • Assess digital project roadmap and manage communication plans for new products and services.
  • Devise content plans and executions for integrated program opportunities.
  • Act as primary contact for Folio's retail business unit to assess digital and social media opportunities.
  • Present plans and performance reports for senior executives, including the CEO and Founder.
  • Create a community and build energy for the FolioFirst application.
  • Monitor and collect data across all channels for in-depth analysis and reporting purposes, ensuring the efficacy and optimization of content distribution and making continuous improvements as needed.
  • Ensure the consistency of the company's brand in all messaging across multiple platforms.


  • 7+ years of business to consumer experience in digital or social content.
  • Experience within the financial services industry serving retail investors is a plus.
  • Influential thinker and impeccable communicator of ideas.
  • Proven track record of delivering success via organic content on social and digital platforms.
  • Passion for emerging media trends and technology, especially social platform products.
  • Deep understanding of digital and social media metrics.
  • Expert presentation skills.
  • Extraordinary project management capabilities.
  • Start-up mentality with the poise of a seasoned product marketing executive.
  • Bachelor's degree required.