Social Media Manager in Milford, MA

$100K - $150K(Ladders Estimates)

Waters Corporation   •  

Milford, MA 01757

Industry: Energy & Utilities

  •  

5 - 7 years

Posted 59 days ago

This job is no longer available.

Responsibilities

  • Develop and execute a comprehensive social media strategy for product and market driven content across channels
  • Work closely with Corporate Digital Media team to ensure integration of social strategy across different areas of the business
  • Create and implement a measurement and reporting cadence using proprietary and third-party analytic tools to cascade findings in a thoughtful and timely manner to internal teams, partner agencies, senior management and others
  • Understand Waters' stakeholders and their needs and expectations across various platforms. Have awareness of how to reach and grow this audience through digital and social media
  • Integrate social media into campaign and communications strategies, ensuring alignment and support of business priorities and sales objectives
  • Develop thought leadership and subject matter expertise and toolkits to educate, guide and oversee an organization of content creators globally
  • Develop and maintain the editorial calendar, proactively creating relevant content while responding to industry trends and current events
  • Optimize the social media strategy on an ongoing basis in collaboration with the Corporate Digital Media team and the Marketing Communications Platform Specialist
  • Respond to questions, comments and concerns across social media channels in a timely, authentic and professional manner as needed
  • As a member of the Digital Center of Excellence, help manage external vendor relationships, agencies and technology partners, ensuring adherence to contractual obligations and industry best practice
  • Create and maintain a content and asset library; leverage in-house and agency partner capabilities as required

Qualifications

  • The successful candidate will be an accomplished social media or communications professional with 5+ years of experience within a corporate or agency environment, with an avid interest in and demonstrated knowledge of social media including strategy, content development and community management
  • Experience in owning a broad social strategy in a global matrixed organization
  • Solid understanding and familiarity with new and emerging communications tools and digital channels. Experienced with enterprise social media tools for publishing, monitoring and listening highly desired
  • Demonstrated experience analyzing social media campaign performance, identifying trends and presenting key findings
  • Exceptional writer and storyteller, with experience in writing for traditional, online and social media
  • Strong interpersonal skills with a demonstrated ability to work effectively within a matrix organization and to influence teams to accomplish common goals and objectives
  • A problem-solving, strategic and growth-oriented mindset
  • Ability to work well under pressure, with demonstrated success at working under tight deadlines
  • Advanced proficiency in the Adobe Creative Suite; Spredfast, Office 365; and digital and social media platforms, management, and analytics tools
  • B.A. in Marketing, Communications, Journalism or related field
  • Eligible applicants should be prepared to provide a portfolio of work and examples of social content strategy upon request

Valid Through: 2019-9-13