Social Media Manager

Waters Corporation   •  

Milford, MA

Industry: Energy & Utilities

  •  

5 - 7 years

Posted 56 days ago

The Social Media Manager will effectively advance Waters' scientific presence as a leading specialty measurement provider on social and digital channels. He/she will direct and implement social media, influencer and digital customer-engagement strategies that align with overarching business objectives across existing and new social media platforms. With a focus on Waters products and market segments, the Social Media Manager will create, distribute, and promote relevant and valuable content to engage target audiences. You will also work closely with peers in Marketing as well as other internal stakeholders to ensure that social media plans are integrated into our broader global marketing and communications efforts. You'll own the social media content calendar and will develop social campaigns and concepts to drive digital brand awareness, audience growth and customer engagement. This individual will report to the Manager of Campaigns and Content and partner closely with local and regional Marketing Communication leads, as well as branding and digital teams.

The successful candidate will be a thought leader who is strategic, creative, enthusiastic, motivated, and self-directed, with excellent organizational and written/verbal communication skills. You will be data-driven, agile and business-minded, and adept at collaborating across functional and geographic boundaries.

Responsibilities

  • Own and execute channel and content strategies for Waters social media channels
  • Assess and determine the most effective social media channels for Waters that will drive brand awareness, acquire customers and increase sales
  • Working with the peers in Marketing, create and execute social media marketing programs to specific targeted prospects in support of sales efforts. Integrate social media into campaign and communications strategies, ensuring alignment to and in support of business priorities and objectives
  • Act as thought leader and subject matter expert to educate, guide and oversee the contributions of Marketing members globally
  • Develop and maintain the editorial calendar and content on a daily, weekly and monthly basis, proactively originating relevant seasonal content, while reactively responding to viral trends, industry news and current events
  • In collaboration with the Corporate Communications Social Media Specialist, establish social media process and playbooks, ensuring tight integration of social strategy across different areas of the business
  • Optimize the social media strategy on an ongoing basis, including researching, advocating for, and launching new social media programs and platforms. Implement and oversee the analytics strategy for social, including the communication of targets, results and best practices
  • Track and analyze the performance of social media campaigns (organic and paid) using proprietary and third-party analytic tools. Communicate findings in a thoughtful and timely manner, reporting to internal teams, partner agencies, senior management and others
  • Support internal cross-functional business teams and external agencies with social media dashboards and reports that lead to actionable recommendations for marketing strategies
  • Function as a social media "community" manager by appropriately responding to questions, comments and concerns across social media channels in a timely, authentic and professional manner as needed.
  • Manage external vendor relationships, agencies and technology partners, ensuring adherence to contractual obligations and industry best practice
  • Create and maintain a content and asset library; leverage in-house and agency partner capabilities as required

Qualifications

  • The successful candidate will be an accomplished social media or communications professional with 5+ years of experience within a corporate or agency environment, with an avid interest in and demonstrated knowledge of social media including strategy, content development and community management
  • Experience in owning a broad social strategy in a global matrixed organization
  • Solid understanding and familiarity with new and emerging communications tools and digital channels. Experienced with enterprise social media tools for publishing, monitoring and listening highly desired
  • Demonstrated experience analyzing social media campaign performance, identifying trends and presenting key findings
  • Exceptional writer and storyteller, with experience in writing for traditional, online and social media
  • Strong interpersonal skills with a demonstrated ability to work effectively within a matrix organization and to influence teams to accomplish common goals and objectives
  • A problem-solving, strategic and growth-oriented mindset
  • Ability to work well under pressure, with demonstrated success at working under tight deadlines
  • Advanced proficiency in the Adobe Creative Suite; Spredfast, Office 365; and digital and social media platforms, management, and analytics tools
  • B.A. in Marketing, Communications, Journalism or related field
  • Eligible applicants should be prepared to provide a portfolio of work and examples of social content strategy upon request