Social Media Manager

Turnberry Associates   •  

Aventura, FL

Industry: Real Estate & Construction

  •  

5 - 7 years

Posted 31 days ago

Job Details

Description

Essential Duties and Responsibilities:

  • Define and execute social media strategy through competitive research, benchmarking, messaging and audience identification
  • Strategic content development for Aventura Mall services, entertainment and retailers
  • Engage in relevant conversations on behalf of brand and provide community management services for “soft selling” products
  • Monitor and respond to community and user posts and feedback on a quick and timely basis, as well as escalate issues and emergencies to the appropriate internal team members
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that encourages engagement and growth
  • Create and maintain an editorial calendar and syndication schedule
  • Develop and expand community and manage influencer outreach/explore partnerships
  • Ensure brand voice is consistent with Aventura Mall and its retailers across social media channels
  • Maintain Aventura Mall website content that is linked to or referenced in social media by ensuring tags and descriptions are optimized and content is accurate, relevant and fresh.
  • Develop clear KPIs for all social media platforms, monitor performance and provide monthly reporting and analytics
  • Manage relationship with external agency
  • Collaborate with other departments (business development, leasing etc.) to ensure campaigns meet their business and communication initiatives and are executed in a timely manner
  • Stay abreast of developments occurring in the digital, social media and Web 2.0 marketing space

Financial Responsibilities:

This position will be responsible for managing expenses related to social media content generation, paid social advertising and any requisite third-party social media tools and resources

Qualifications:

  • Bachelor’s degree in social media marketing, communication, public relations or advertising
  • 5+ of experience in social media management, content creation and management, social medial analytics and
  • Bilingual preferred
  • Fashion, hospitality, retail industry knowledge a plus

Knowledge and Skills:

  • Knowledge of social media marketing with lifestyle, shopping, travel, hospitality, influencer marketing, brand marketing and advertising
  • Experience and knowledge using social media tools including but not limited to Google analytics, social media posting, monitoring and reporting platforms
  • Strong writing, proofreading, and editing skills and excellent proficiency in grammar and punctuation
  • Sound fiscal management and budgeting skills
  • Experience with photography, video, digital asset production, etc.
  • Strong understanding of social media and digital media and demonstrated ability to build social media following and engagement
  • Strong understanding of analytics and measurement
  • Passion for social media, user-generated content, influence marketing, etc.
  • Ability to work in a team, as well as independently
  • Ability to generate unique ideas and think creatively
  • Ability to organize and prioritize work and manage projects under deadline
  • Flexibility to work varied schedules including weekends, evenings and holidays.

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