The social media manager assists in refining TruChoice Financial Services Group’s (TC) social media strategy focusing on its execution, monitoring, reporting and reinforcing social media as a core marketing practice. Responsibilities include content creation and curation, response/risk management, community management, ongoing measurement and monitoring, and developing processes for internal support. The role is an expert in social media marketing and keeps up to date on new developments, changes, and trends in the social media and emerging media spaces.
Work with a variety of internal & external teams to identify and create/curate engaging content for social media. Coordinate and publish social media content in a variety of social channels on a day to day basis. Assist in driving the integration of social media initiatives across all marketing channels.
Regularly share feedback and insights gained from social media monitoring to help team members integrate learning’s into their business areas in a timely fashion. Provide social media training on tools, systems, and educational content that inform teams about the relevance and progress of the social media.
- 4-5 years experience required: Social Media Marketing/Management experience with previous online & digital marketing and/or PR experience
- Four-year degree required: or equivalent experience
- 6-7 years experience preferred