Social Media Manager

The Walt Disney Company   •  

Bristol, CT

Industry: Media


5 - 7 years

Posted 36 days ago

Job Summary:

Working in social media at ESPN is unlike anything else. Each day you’ll be challenged to blend creativity, sports knowledge, and journalistic instincts to produce industry-leading content seen by millions of sports fans. Collaboration, innovation, effort, and fun are at the core of this team and every day is game day.

ESPN is seeking aSocial Media Manager to oversee a small group of social producers and editors that discover, develop, and distribute content for ESPN-brandedsocial media accounts across Facebook, Twitter and Instagram. An ideal candidate will have extensiveexperiencecreating social content, managing people and leading successful cross-platform projects from start to finish.


  • Create and oversee content (visual, video, text) that is optimized for social platforms, specifically Instagram, Twitter, and Facebook
  • Manage content planning and strategy for specific tier-4 cross-account initiatives
  • Collaborate with internal and external partners to make social content compelling and comprehensive
  • Regularly assign work to select peers and designers
  • Edit and approve social posts for journalistic accuracy, audience relevance, and tone, including real-time decision-making at various stages of content development
  • Maintain commanding knowledge of the latest social media trends and best practices
  • Analyze performance of social content and incorporate insights into future content decisions
  • Sports happen on nights, weekends, and holidays and those shifts will be regular and required in this position

Basic Qualifications:

  • At least 5 years’ experience working in a fast-paced social media environment with content creationresponsibilities or 5 years’ relevant experience
  • 1+ years’ experience managing one or more people
  • 3+ years’ experience using video editing software (e.g. Final Cut, Premiere)
  • 3+ years’ experience using photo editing software (e.g. Photoshop, InDesign)
  • Advanced knowledge of current sports, including teams, players, storylines, and forward-facing media personnel
  • Skilled in social media comprehension and execution across Facebook, Twitter, and Instagram
  • Possess excellent news judgement and verbal/written communication skills
  • Commanding knowledge of journalistic standards
  • Ability to work quickly and juggle multiple tasks during a typical work day
  • Ability to shape content at various stages of development
  • Highly skilled in interpreting and applying data to decision making
  • Appreciation and understanding of popular culture that contributes to an understanding of the tastes of
  • ESPN’s social media followers

Preferred Qualifications:

  • Advanced knowledge of the latest social media and tech trends
  • Experience articulating social strategy in meeting settings

Required Education

  • An undergraduatedegree in journalism, communications, online/multimedia or related field OR a high school diploma and a suitable combination of related training and experience.