US Job Description
Reed Smith is a global relationship law firm with more than 1,700 lawyers in 28 offices throughout the United States, Europe, Asia and the Middle East.
Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises. Its lawyers provide litigation and other dispute resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions. Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, entertainment and media, shipping and transport, energy and natural resources, real estate, manufacturing, technology, and education. For more information, visit reedsmith.com.
The Social Media Manager is the driving force for promoting Reed Smith’s strategic messaging and thought leadership across the firm’s social media channels. The position is responsible for planning and executing firmwide social media campaigns and supporting decentralized social media activities emanating from practice and industry groups, Diversity & Inclusion, Pro Bono, Human Resources and other parts of the global firm. This role will collaborate with functions across the firm to help harness Reed Smith’s social voice; develop and deploy strategies to enhance engagement, reach and brand; and advise Reed Smith lawyers and others on best practices and firm policies concerning social media. The incumbent will be responsible for day-to-day social media activities: content generation, publishing, monitoring, listening, tracking and reporting. The role requires a detailed understanding of publishing tools, analytics tools and social marketing technology as well as social platforms such as LinkedIn, Twitter and YouTube.
Bachelor’s degree in Marketing, Journalism, Communications or a related field.
At least 5 years of relevant experience in a marketing role requiring independent work and demonstrated project leadership. Social media marketing experience in a professional services, corporate, government or journalism environment is strongly preferred.
Communications experience leveraging social media for a national or global organization. Strong understanding of how to leverage social platforms (including LinkedIn, Twitter, Facebook, YouTubeand Instagram) in marketing campaigns. Hands-on experience in content creation and management, monitoring, listening, tracking and reporting. Able to advise Reed Smith lawyers and other personnel on social media best practices. Experience with CMS and HTML is required. Knowledge of SEO and SEM is strongly preferred. Experience with CRM is a plus. Strong computer skills including knowledge of Microsoft Word, Excel, and PowerPoint. Ability to work independently. Excellent communication skills, both written and verbal. Must have high degree of poise and professionalism when interacting with internal and external contacts. Ability to prioritize workload and solve problems quickly. Must be able to field inquiries and requests from individuals of various levels and escalate potential issues appropriately.
Job ID 505231