Summary of the Position:The Social Media Manager will develop and implement the company's comprehensive social media marketing strategy to increase brand awareness, customer loyalty and other company goals and objectives. The Social Media Manager will support and work closely with the Veterinary Sciences and Consumer Care Brand teams and external agencies to seamlessly guide and deliver projects success and ongoing results.
Roles and Responsibilities:
Minimum Requirements Experience in social media management for a business/organization, including but not limited to: Facebook, Twitter, Pinterest, Google+, YouTube and Instagram. Excellent organizational, interpersonal and communication skills. Ability to multi-task. Detail oriented with proven ability to work collaboratively with internal and external teams. Must be computer literate, preferably in a Windows environment with familiarity with Web products and social media dashboards (i.e. Sprout Social, Hootsuite, etc). Ability to think independently. Must have creative writing/original thinking abilities and able to write impactful content that resonate with each platform's target audience.
Education and Experience: A Bachelor's Degree in Marketing, Advertising or Communications. Minimum of three (3) years' experience in a social media management role with proven successes in social mediacampaigns, paid social and influencer programs. Experience working in a CPG organization is a plus.