Social Media Manager at Avaya in Durham, NC

Job Information

We are looking for a talented Social Media Manager to create and maintain a strong online presence for our company. Your day-to-day role is to implement online marketing strategies and content through social media accounts.You will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Research audience preferences and discover current trends.Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.Communicate with followers, respond to queries in a timely manner.Create engaging text, image and video content.Excellent copywriting skills (Especially humor & empathy).Design posts to sustain readers’ curiosity and create buzz around new products

Requirements

Proven work experience in social media.Expertise in multiple social media platforms.In-depth knowledge of SEO, keyword research, Melwater, and Google Analytics.Ability to deliver creative content (text, image and video)Familiarity with online marketing strategies and marketing channels.Ability to gasp future trends in digital technologies and act proactively.Excellent communication skills.Multitasking and analytical skills.BS degree in Marketing, New media or relevant field; 3-5 years experience

Responsibilites

Measure web traffic and monitor SEO.Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.Facilitate online conversations with customers and respond to queries.Report on online reviews and feedback from customers and fans.Develop an optimal posting schedule, considering web traffic and customer engagement metrics.Oversee social media accounts’ layout.Suggest new ways to attract prospective customers, like promotions and competitions

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Experience

5 - 8 Years of Experience

Education

Bachelor degree or equivalent experience