Social Media Manager

Outdoor Voices   •  

Austin, TX

Industry: Professional, Scientific & Technical Services

  •  

Less than 5 years

Posted 31 days ago

Responsibilities:

    • Work collaboratively with a variety of key player's - including content creators, copywriters and influencer marketers - to manage social media platforms in an effective way that yields maximum growth and ROI.
    • Curate a social media marketing calendar that keeps key product moments and marketing initiatives on the forefront while ensuring the content is engaging and relevant.
    • Engage the current OV Social Media Audience while implementing new, fresh best practices (including but not limited to promotions and giveaways) to grow the community.
    • Monitor, listen and guide Community Manager to respond to users in a “social” way while cultivating leads and sales.
    • Expand OV's online community by working strategically with the influencer marketing team.
    • Work with OV's marketing analyst to analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Tweak strategy as needed.
    • Become an advocate for OV in social media spaces, engaging in dialogues and answering questions where appropriate.
    • Build on current processes and develop organizational elements for maximum efficiency.
    • Keep up with trends in social media tools, applications, channels and strategy to determine which are relevant for OV.
    • Spearhead innovation and forward-thinking around community growth and engagement.
    • Continually enhance and update local Instagram guidelines/ best practices for our Field Marketing Team.

Qualifications:

    • A passionate, creative digital marketer with 3+ years of experience specifically in the social media space.
    • A well-rounded communicator, collaborator, and presenter who loves to share findings and actionable insights.
    • Must be able to understand and act on feedback from various contributors, and pivot as necessary.
    • A good eye for smart, creative, effective content. You appreciate and admire the art of high quality brand content.
    • A team player who’s comfortable multitasking and shows strong analytical skills.
    • Experience sourcing and managing content development and publishing.
    • Maintains excellent writing and language skills, especially as it relates to brand story-telling.