Work collaboratively with a variety of key player's - including content creators, copywriters and influencer marketers - to manage social media platforms in an effective way that yields maximum growth and ROI.
Curate a social media marketing calendar that keeps key product moments and marketing initiatives on the forefront while ensuring the content is engaging and relevant.
Engage the current OV Social Media Audience while implementing new, fresh best practices (including but not limited to promotions and giveaways) to grow the community.
Monitor, listen and guide Community Manager to respond to users in a “social” way while cultivating leads and sales.
Expand OV's online community by working strategically with the influencer marketing team.
Work with OV's marketing analyst to analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Tweak strategy as needed.
Become an advocate for OV in social media spaces, engaging in dialogues and answering questions where appropriate.
Build on current processes and develop organizational elements for maximum efficiency.
Keep up with trends in social media tools, applications, channels and strategy to determine which are relevant for OV.
Spearhead innovation and forward-thinking around community growth and engagement.
Continually enhance and update local Instagram guidelines/ best practices for our Field Marketing Team.
A passionate, creative digital marketer with 3+ years of experience specifically in the social media space.
A well-rounded communicator, collaborator, and presenter who loves to share findings and actionable insights.
Must be able to understand and act on feedback from various contributors, and pivot as necessary.
A good eye for smart, creative, effective content. You appreciate and admire the art of high quality brand content.
A team player who’s comfortable multitasking and shows strong analytical skills.
Experience sourcing and managing content development and publishing.
Maintains excellent writing and language skills, especially as it relates to brand story-telling.