Social Media / Digial Content Marketing Manager

savers   •  

Bellevue, WA

Industry: Retail & Consumer Goods


5 - 7 years

Posted 30 days ago

Brief Description

We are seeking a dynamic Social Community & Digital Content Manager with a passion for digital marketing and a clear POV on the role social media and owned properties play in connecting with our customers to drive business results. Key to this role is a demonstrated understanding of consumer behavior and applying insights to daily interactions with our customers to drive traffic, sales and retention.

Our ideal candidate has a proven track record of managing social and online communities and enhancing connections with consumers through thoughtful digital experiences. You not only have deep understanding of the tools, platforms, and technologies of social media, but experience reporting on consumer insights through both qualitative and quantitative analysis.

Reporting to the Director of Communications, you will be responsible for bringing our brand voice to life across our social media and website properties. This role is also accountable for defining our community management and content strategy, workflows, processes and execution, and will collaborate closely with our marketing managers and partner agencies to execute paid social, influencer strategies, brand campaigns and seasonal initiatives.

Further, this role encompasses program management from strategy to execution, including partnering/resourcing, tools management, analysis/optimization, creative development and project management.

Your day-to-day includes community management, data analysis, proactive campaign planning and copy and content development.

Detailed Description

What You’ll Do: Summary of Key Responsibilities

Primary working relationships with: marketing & communications, merchandising, marketing services agency partners

Strategic Planning & Leadership

  • Develop strategic plans to amplify our brand within social media globally through to local communities, contributing to YOY sales objectives and best-in-class levels of customer satisfaction
  • Provide strategic vision and direction to social and cross-functional teams and gain alignment through all phases of projects
  • Develop and evolve community management processes, workflow and operations
  • Extend corporate social media initiatives to our international counterparts and develop global playbooks, best practices and assets
  • Promote and present social media initiatives to internal stakeholders and executives

Content Development (social & website)

  • Manage branded social media and online channels (Twitter, Facebook, Pinterest, Instagram, YouTube, LinkedIn, etc.)
  • Develop digital content marketing strategies and integrated content calendars in close collaboration with social, paid, and earned media, along with corporate communications, marketing and merchandising
  • Drive creative development process for deliverables which support community management strategy (brand & promotional initiatives)
  • Develop an online content roadmap (including our website’s homepage, interior pages and landing pages) to align with seasonal marketing calendars and content strategies; inform wireframes and work with creative teams to implement and execute online digital experiences

Community Management

  • Maintain a consistent voice across owned channels aligned with branding and target audience
  • Discover trending topics, community needs, and interests of our target audiences, adjusting content and messaging accordingly
  • Monitor conversations across social media and address and respond to complaints, requests, and mentions of advocacy in owned and earned social media in real-time

Content Analytics

  • Establish metrics to measure the value of content solutions including content/brand integrity, content accuracy and relevance; aggregate data into actionable insights to inform marketing
  • In partnership with agency teams, provide optimization direction to improve content based on data analytics for impact and discoverability
  • Actively work with our digital marketing agency, particularly integrating SEO and conversion rate optimization in all website content strategies

Job Requirements

Required Knowledge, Skills and Abilities:

  • “Digital native” with hands-on experience in content marketing or publishing; understands design thinking and user experience across multiple channels
  • Understand the nuances of social platforms
  • Demonstrated experience designing and implementing a content strategy linked to business growth objectives
  • Experience with global organizations and localization considerations
  • Broad understanding of industry-standard social media tools, spanning listening, analytics and social media publishing
  • Independent, strategic and creative thinker who is a strong collaborative team player
  • Impeccable attention to detail, exceptional writing skills; strong understanding of how to create content that draws an audience
  • Ability to communicate difficult-to-understand concepts to tell a powerful story leveraging narrative, graphics and/or video
  • Capacity to balance, prioritize and deliver excellent results under tight deadlines
  • Outstanding analytical skills; capable of interpreting data to improve content effectiveness

Additional Details

Required Education, Training and Experience:

  • · Related experience or education in the field of marketing, communications or advertising
  • · 5+years of experience in social media and community management; 5-7+ years general digital marketing experience, preferably representing a national retail brand

Tools and Equipment Used:

  • · Laptop or desktop computer; strong command of MSWord, Outlook, Excel, PowerPoint, Adobe InDesign
  • · Strong technical proficiency in social media platforms, content management and production software, and analytics tools
  • · Bonus if confident using Photoshop, SharePoint, and Drupal (external CMS)