Social Media Community & Content Manager

5 - 7 years experience  •  Hardware

Salary depends on experience
Posted on 02/22/18
Newark, CA
5 - 7 years experience
Hardware
Salary depends on experience
Posted on 02/22/18

Key Responsibilities:

  • Develop exceptional storytelling experiences on social media with the aim to grow our audience and engagement across multiple social media accounts and editorial content calendars.
  • Have an extremely good “creative eye” geared towards social and produce thumb-stopping creative assets.
  • Create stunning visual content, such as images, memes, gifs, infographics, video clips, and 360, that live natively on social.
  • Have a strong creative POV that maintains a consistent, yet unique, look and feel throughout all of our social mediachannels.
  • Work closely with our GBE team to ensure adherence with our brand guidelines
  • Have the ability to project manage the creative process with multiple teams and stakeholders.
  • Leverage existing assets and UGC to maintain active real-time presence on social channels. Or, create high-quality real-time content if there is not existing content available.
  • Work closely with global communication team members and agencies on global content opportunities.
  • Must have strong knowledge of social media platforms, including how the general public uses each one and the visual languages and tones on each.
  • Work with a cross-departmental team to develop the master content calendar for all social properties.
  • Track analytics across different platforms and properties on an ongoing basis to understand trends and inform best practices.
  • Follow the latest media industry trends, including new features, platforms, techniques and advertising formats, with a knack for experimentation.
  • Work with the global social media lead for influencers to cultivate relationships with social influencers for possible collaborations and creative development.
  • Identify ambassadors and advocates that would be a good fit for our brand - not only for key campaigns but on-going, always on presence.
  • Understand and own the brand voice, and how that can translate into our social channels.
  • Be the voice of the brand across social media communities for the U.S. which will include but is not limited to Facebook, Instagram and Twitter.
  • Listen to conversations happening in real time on social as it pertains to the brand and insert the brand into these conversations when it makes sense.
  • Listen to other brands and conversations on topic for our brand and engage with them.

Required Skills and Abilities:

You are a social media native. You stay a step of ahead of social media trends, and relish adapting to and leveraging content you create to truly engage the target audience. You’re creative at your core, and you’re always looking for something different, something better in the land of social, and are eager to explore every new frontier. You thrive in a creative, collaborative and results-oriented work environment.

  • BA degree in Communications, Marketing, Design, Social Media or other related discipline.
  • 5+ years experience in social media, community building or creative social roles.
  • A deep understanding and passion for ever-evolving social medialandscape including, but not limited to, Facebook, Instagram, YouTube, Twitter, Pinterest and Snapchat.
  • Adobe Suite expert.
  • Strong, creative decision-making skills.
  • Knowledge of visual trends, technologies and future of social/digital communication.
  • Strong understanding of social analytics and listening platforms. Experience with suite of social media tools is a plus.
  • A healthy appreciation for the power of social media content and storytelling.
  • Highly energetic and prone to taking initiative.
  • Visionary: not only create a compelling vision, but also break it down into micro tasks and then execute on this idea efficiently and deliver assets that hit the mark.
  • Quick learner, logical thinker and team player.
  • Experience with content curation.
  • Proven campaign success along with a strong portfolio of content.
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