Social Media and Marketing Manager

  •  

West Orange, NJ

Industry: Misc. Healthcare

  •  

Less than 5 years

Posted 256 days ago

  by    Jennine Akumbu

This job is no longer available.

Tricenna (D/b/a The Dermatology Group P.C.), a fast-growing, private equity backed multi-office healthcare practice, provides specialized skin care for patients of all ages. The Dermatology Group in New Jersey is the premier destination for innovative, comprehensive solutions to address a variety of dermatologic concerns. Our modern medical facility offers state-of-the-art technology and innovative therapies usually found only in advanced academic centers. Whether you are interested in cosmetic enhancements or clinical treatments, our professional staff of board-certified physicians, physician assistants, and licensed medical aestheticians offer a combination of diverse specialties and medical backgrounds to treat a wide range of skin conditions.

This position is responsible for all facets of marketing including market research, strategies, plans and implementations as well as building awareness and positioning our company?s brand. Manage social media marketingcampaigns and day-to-day activities including: Develop relevant content topics to reach the company's target customers. Create, curate, and manage all published content.

 

Responsible for marketing clinical programs (Clinical Trials, Contact Dermatitis, Psoriasis,

Perform research on current benchmark trends and audience preferences

Design and implement social media strategy to align with business goals

Direct social media

Manage web presence and provider reputations

Manage branding and collaterals for the practice

Oversee marketing assistant

Planning, directing, and coordinating marketing efforts.

Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

Monitor trends in social media tools, applications, channels, design and strategy.

Implement ongoing education to remain 

Identify threats and opportunities in user-generated content surrounding the company. Reportnotable threats to appropriate management.

Develop relevant content topics to reach the company?s target   customers.

Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Blog, etc.).

Design, create and manage promotions and Social ad campaigns.

3+ years social marketing

B.S of Marketing

Proficient in content marketing theory and application.

Experience sourcing and managing content development and publishing.

Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.

$80K - $90K