Social Media Analytics + Insights, Senior Account Executive

FleishmanHillard   •  

Dallas, TX

Industry: Professional, Scientific & Technical Services

  •  

Less than 5 years

Posted 96 days ago

This job is no longer available.

Responsibilities

  • Support the Analytics team in providing overall analysis of social data across multiple programs and social channels.
  • Collect and synthesize data across PESO channels (paid, earned, shared, owned) using various social listening and analytical tools.
  • Assist in developing insights and strategies from primary and secondary market research, business analysis and competitive data and translate those insights into creative marketing strategies; transform consumer insights into reports and strategic plans.
  • Manage multiple digital and social projects, liaising with other FH client leads and prioritizing based on importance.
  • Lead and participate in strategy development initiatives for clients and new business pitches. Manage on-going analytics reporting across several clients and industry sectors.
  • Liaise closely with client service teams to provide tangible client recommendations
  • Monitor market, cultural and social trends and interpret impact on customer behavioral shifts relevant to client business; relate changes to appropriate account team members, and provide actionable insights and tactical recommendations.
  • Contribute to FH’s thought leadership around the ideal use of digital and social data
  • Manage projects, process, and people (mentor junior staff and interns).
  • Stay current with the latest social measurement trends, as well as relevant industry trends.

Key Qualifications

The ideal candidate is keenly strategic, versatile and insights-driven; someone who thrives in an energetic, fast-paced entrepreneurial environment. In addition, the Senior Account Executive will have:

  • 3-5 years of total experience gained digital marketing, planning, and/or analytics.
  • Strong analytical skills; must be proficient in analyzing and interpreting social-related data from standard software packages and client databases.
  • Background providing evaluative volumetric and content analysis of earned social data working withsocial media monitoring tools such as: Netbase, Radian6, Sysomos, Crimson Hexagon, Collective Intellect, Tracx, Social Radar.
  • Experience with real-time listening for real-time engagement (ideally via social media command centers).
  • Experience with web analytics packages such as Google Analytics, Omniture, and WebTrends.
  • Skilled user of tools such as Excel, Tableau, Power Pivot, Quantivo.
  • Understand client’s business requirements, and design reporting and analysis approaches tailored to
  • Ability to quickly pattern spot and surface actionable insights; separate signal from noise.
  • Experience distilling complex and high volumes of data into simple KPIs and data visualizations / dashboards / scorecards.
  • Experience writing clear and concise presentations for client summarizing data insights, outcomes and implications in a straightforward and enlightening way for clients.
  • Ability to collaborate and work well with others.
  • Ability to contribute to increasing level of innovation in data, analytics.